Fierce musings, perspectives, + stories
Transforming brands together | The Zefco Industrial Flooring case study
When the Fierce team gets invited to the party, big things happen. Zefco Industrial Flooring, a South Carolina-based company with customers across the U.S., approached Fierce in need of a bold new brand and a bold new brand strategy. We met with fearless Zefco...
How Fierce helps brands (radically) grow.
PaceMate™ | We never miss a beat.™ When the founders of PaceMate™ made the very first call to Fierce, they knew they were on to a big idea in healthcare. They needed a full strategy, naming, branding, marketing, digital, web, and advertising team to come alongside...
So—what exactly does Fierce do for clients?
So—what exactly does Fierce do for clients? Each client that comes to Fierce has different needs related to strategy, branding, marketing, and advertising—and the services and expertise we provide one client may not be exactly what another client needs. As a...
Harnessing the creative firepower of the agency collective model
Harnessing the creative firepower of the agency collective model ‘One of the real advantages I see with the Fierce collective model is that your team is always out in front on the cutting edge. Nothing with our brand ever gets stale.’ —Fierce client comment after...
The benefit of the Fierce collective
The benefit of the Fierce Collective When our clients work with Fierce, they know we only bring the best creative partners and vendors to the table when working on projects. The relationships our clients benefit from with everything from animators, printers, swag...
Make 2019 Fierce
Looking back + looking forward If you are ever unsure about the future in 2019, don’t be. Fierce is one of those entrepreneurial stories that defies all the odds thanks to all the amazing Fierce people who make it happen every day and our incredible clients who...
A brief interview with our Founder + Idea Chief, Beckie Manley.
An excerpt from a discussion with our Fierce Founder + Idea Chief, Beckie Manley: Chris: Your track record with successful agencies is super impressive. How did you get started in the agency world? Beckie: Hello, Chris. Thanks for reaching out. I always knew I...
Fierce + Humane Society of South Coastal Georgia
Local love As a national agency, we love when we get an opportunity to support the causes that matter most to us right here in our own neighborhood. When the Humane Society of South Coastal Georgia asked us to help shoot their photos for the September issue of...
Fierce Excerpts: Leading with compassion
“Create the right culture, and you create a competitive advantage.” We love this little excerpt from Jeff Weiner, CEO of LinkedIn, from his commencement address to Wharton this May. He talked about being a compassionate leader, something that resonates deeply with...
Solving the mystery of your marketing budget
Solving the mystery of your marketing budget Curious how much you should invest in marketing? In this blog post, we share some great information to help you make a good financial decision. We love this article from Deloitte and the Wall Street Journal on how to...
