Harnessing the creative firepower of the agency collective model

brandfiercely1Company Culture, Creative Process, Fierce Strategy + Creative, From the CEO

Harnessing the creative firepower of the agency collective model ‘One of the real advantages I see with the Fierce collective model is that your team is always out in front on the cutting edge. Nothing with our brand ever gets stale.’ —Fierce client comment after our annual Year in Review. More than ever, brands need their agencies to be experts at creating trusted brand and digital experiences while remaining operational and financially transparent. This complex dance of positioning, creative, data and technology is new terrain agencies must be willing to conquer. —AdAge Magazine The Fierce collective Fierce Strategy + Creative is a North American agency based in Georgia and … Read More

Fierce Excerpts: Leading with compassion

brandfiercely1Company Culture, Fierce Excerpts, Fierce Strategy + Creative, From the CEO

“Create the right culture, and you create a competitive advantage.” We love this little excerpt from Jeff Weiner, CEO of LinkedIn, from his commencement address to Wharton this May. He talked about being a compassionate leader, something that resonates deeply with us at Fierce as our entire corporate culture revolves around kindness. We believe kindness is a corporate difference maker. At Fierce, we believe that kindness is a corporate difference maker. And we understand that leading with compassion is the only way we can change the world together with the brands we serve and the people we work with. Here is an excerpt from Weiner’s speech:  The … Read More

Fierce interns wanted

brandfiercely1Company Culture, Entrepreneurship

Image of St. Simons Island beach shot by one of the Fierce people, Tim Rude Fierce is looking for two summer interns Fierce Strategy + Creative is a strong advocate for mentoring and training students and graduates as they prepare to begin a career in the advertising industry. Fierce works with both multimillion dollar brands and start-ups, and we provide pro-bono and reduced-rate services for non-profits and cause-driven entrepreneurs who need a hand getting started. Fierce on the road  We recently flew to Sweden in May to speak to 14 students who are all involved in non-profits in many different countries ranging from fighting sex trafficking to … Read More

Fierce HQ1

brandfiercely1Company Culture

The importance of space In January, the Fierce Strategy + Creative St. Simons Island headquarters got a makeover. It was time to deep clean, reorganize, rethink and refresh every inch of our space. It’s all branding As a Creative Director, I have always believed that space matters—where you sleep, or where you work or where you play. We help clients redesign and rebrand their spaces too, and are always amazed at how it transforms the way their employees (and prospective employees) view the company and the work they do every day. From simple things like fun or bright colored new furniture to big peel and stick wall … Read More

Fierce or nothing.

brandfiercely1Company Culture, Entrepreneurship, Fierce Strategy + Creative, From the CEO

Blog post photo: image of a TV set design for our client, SandRidge Energy Fierce or nothing. Fierce is not just the name of our company—it’s a lifestyle and an attitude that our clients choose to live out with us. As we see this happen with each of our clients throughout the course of our working relationships with them, this is truly one of our favorite things. Fierce exists to do great work with excellence that effects change in our world. And we do this by serving our clients and the partners we work with each day with an excellent strategic product. But it’s the moments when … Read More

The Fierce people travel to Restenäs, Sweden

brandfiercely1Communication, Company Culture, Creative Process, From the CEO

Photo by Marieke de Klerk #FierceOnTheRoad  Last week Fierce traveled half way around the globe to Restenäs, Sweden to teach a branding seminar to attendees who travelled in from all over the world. In our sessions, over twelve languages and dialects were represented: English, Swedish, Dutch, French, Nepali, German, Norwegian, Latvian, Estonian, Russian, Finnish, and Spanish just to name a few! The conversation around the importance of translation alone with word usage in branding was awesome. We were so privileged to teach these incredible world citizens a little bit about the power, strategy and magic of branding. Defining what a brand is and how to communicate its power Our classroom for the … Read More

Happy Fierce Year

brandfiercely1Company Culture, Fierce Strategy + Creative, From the CEO

Grateful for 2016 For 366 days in 2016, thanks to a leap year, I woke up, hugged my family, stopped by Starbucks for my coffee and said hello to friends and colleagues, drove my car to the office, worked hard to effect change in the world with our employees, creative partners, and clients through Fierce and Velvet, came home, enjoyed a late dinner with my family, worked some more, and then fell asleep in a comfortable and warm bed. I am so blessed for all the simple miracles that exist in that routine every day. A roof over my head, a car that I feel safe in, … Read More

HBR: Common traits that lead to global business success.

brandfiercely1Branding, Company Culture, Fierce Strategy + Creative, From the CEO

*Image from LoveIsTheLighter.com Successful global companies share common traits. Successful global companies don’t just happen. They are born from intentional and purposeful strategy, clarity of mission, disciplined focus and a whole lot of courage—starting right from day one. I was watching a little Harvard Business Review video recently that called out seven characteristics successful global companies have in common. HBR found from their research that it’s usually the internal capabilities of a company that make or break international endeavors, not just the external conditions of new markets. I did a little research on each of the seven traits and their most basic definitions so I could personally measure our own Fierce brand against them. Seven characteristics successful companies demonstrate.  … Read More

Lydia Dishman introduces us to “Just Not Sorry”, a Chrome extension that warns you when your emails contain wish-washy language.

brandfiercely1Communication, Company Culture, Fierce Excerpts

*Image from Huffington Post. Now Reading | New Gmail Plug-in Highlights Words and Phrases that Undermine Your Message by Lydia Dishman. If you have ever visited our Fierce blog before, you know how passionate we are about women in particular using language that undermines their industry expertise. Expressions like “I’m sorry” and “does that make sense?” etc. are prevalent. Even the most extraordinary women are victims and perpetrators of it in spite of our collective best intentions to communicate clearly, confidently, and assertively. When I came across this article today I was delighted to learn that it was written by a writer I had worked with 15 years ago to write for my clients at … Read More

Honey and the Good Thyme Bear featured in “In the Mix” Magazine.

brandfiercely1Company Culture, Fierce Strategy + Creative

It’s been fun to see our new Fierce cocktail featured in “In the Mix” magazine today! Thanks to Don Billings with IMI for featuring our delightful little drink. Be sure to add it to your holiday cocktail menu this year. Cheers! Fierce Strategy + Creative. The curious agency that inspired a cocktail.  A fun new idea to add to your company’s marketing mix. This has been an exciting year for Georgia-based ad agency Fierce Strategy + Creative. When founder and CEO Beckie Manley shared the beautiful, new agency branding with our friends at Halyards Restaurant on St. Simons Island, spirit specialist and mixologist Allison Nunis was instantly … Read More