We are fiercely grateful

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Fiercely grateful This Thanksgiving and holiday season, the Fierce people are grateful for the kind words from clients and friends as we work together to build and grow brands. We invite you to brand fiercely with us and start something Fierce in 2020.  Kind words from clients “In just one strategy session, Fierce was able to wrap their heads around the complexity of the problems we were trying to solve. We could not be happier with the process or the outcome.” —Thea Ramirez, World-Changer, Founder, Adoption-Share “Investors view our presentation decks and fully understand the opportunity we are presenting. They are beautifully branded with complex data presented simply with … Read More

The benefit of the Fierce collective

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The benefit of the Fierce Collective When our clients work with Fierce, they know we only bring the best creative partners and vendors to the table when working on projects. The relationships our clients benefit from with everything from animators, printers, swag providers, vinyl installers, or TV producers have been formed and developed for years. We did a national (and Telly award-winning) TV campaign for SandRidge Energy a few years back. You can view it here: https://vimeo.com/124996628. Our Director of Photography was Mattias Konigswieser and his latest movie, Christopher Robin, was just nominated for an Oscar. Well deserved—congratulations, Mattias. When you want to work with the best, we invite … Read More

Make 2019 Fierce

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Looking back + looking forward  If you are ever unsure about the future in 2019, don’t be. Fierce is one of those entrepreneurial stories that defies all the odds thanks to all the amazing Fierce people who make it happen every day and our incredible clients who trust us with their brands. From non-profits to start-ups, to national and international multi-million- and billion-dollar brands, we were privileged to be a part of many new client brand stories in 2018. Fierce experienced wonderful continued growth, and we were blessed with excellent new clients and talented new faces. We doubled our office space and shared many important and meaningful … Read More

A brief interview with our Founder + Idea Chief, Beckie Manley.

brandfiercely1Fierce Strategy + Creative, From the CEO, Uncategorized

An excerpt from a discussion with our Fierce Founder + Idea Chief, Beckie Manley: Chris: Your track record with successful agencies is super impressive. How did you get started in the agency world? Beckie: Hello, Chris. Thanks for reaching out. I always knew I would be an entrepreneur. I worked very hard for many years getting my degree and learning the ropes, strategically surrounding myself with incredibly smart and talented people. When I turned 30 I decided it was time for me to start my first agency. Fierce Strategy + Creative is my third entrepreneurial venture now 15 years later and we are loving every minute. Very blessed and … Read More

Fierce + Humane Society of South Coastal Georgia

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Local love As a national agency, we love when we get an opportunity to support the causes that matter most to us right here in our own neighborhood. When the Humane Society of South Coastal Georgia asked us to help shoot their photos for the September issue of Elegant Island Living Magazine, we were thrilled to help. The “Happy Tails”  issue shares the stories of local business owners to locals like Robin and Davis Love III and their sweet pet adoption stories. Fierce Photography Fierce people Tim Rude and Colby O’Connor tag-teamed the photo shoots and took some beautiful photos of some pretty amazing cats and dogs and their … Read More

Brand fiercely with us.

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Brand fiercely with us. Over the past few months, the Fierce people have had a lot of fun growing and creating new brands. We have named, positioned, and branded two new companies and one existing brand, two on the west coast and one on the east coast. We love that our clients trust us for these important moments. Care Net Pregnancy Center Care Net Pregnancy Center of Coastal Georgia came to us in need of a new name, new logo and new positioning. Together we crafted a brand that will carry them through the next 25 years. Skylark™ | With you on the journey. Untethered Outfitters Untethered Outfitters … Read More

Fierce in the Press: CEO Blog Nation

brandfiercely1Entrepreneurship, Fierce Strategy + Creative, From the CEO, Uncategorized

Photo credit: Jeremy Tufts, Fierce photoshoot, We Took To The Woods, Greenville, SC Fierce in the press We were excited to see our Founder + CEO quoted in the recent post on CEO Blog Nation, “21 Entrepreneurs Debate If You Can Learn to be an Entrepreneur.” Here is an excerpt: “I have wanted to be an entrepreneur every since I was a little girl. I planned my college degree, the first ten years of my career, and every choice I made during that time with the goal of owning my own company when I felt I was ready and when the time was right. I purposely put … Read More

Fierce Excerpts: The brain in its restful state.

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Fierce Excerpts: The brain in its restful state. One of our clients used this discussion this morning with his team and we loved it so much, we wanted to share it with you. It comes from The Neuroscience of Change: A Compassion-Based Program for Personal Transformation, by Kelly McGonigal, Ph.D., and summarized from barexammind.com. How the brain behaves in its resting state—or, what it does without us even trying. “Resting state” happens whenever the brain is not focused on completing a specific task that requires most of its attention. A resting state can happen when you are relaxed—or bored. The science of mental chatter.  When our brains are at rest, … Read More

Smoke on the Water.

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*Image from Jeremy Tufts with Southern Cross Pictures. Jeremy took this photo while he was visiting Fierce on St. Simons Island. This shot was taken at Southern Soul Barbecue, one of the most famous local BBQ spots in the Golden Isles. The image of the smoke brought to mind the story featured here in this blog post. One of the things I love most about being in the ad business are the stories we collect over time. Before we take on any new creative endeavor, we do our homework first and often times, this immersion time leads to magical discoveries and moments that we cherish. Each time we … Read More

Fierce Excerpts: The cost of a bad (brand) reputation.

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*Photo from Joseph Avakian, a friend of Fierce. Now Reading | A Bad Reputation Costs a Company at Least 10% More Per Hire One of the most important segments we include in a Brand Strategy Document for any client is a section related to the important role functional philosophies, internal culture, on-boarding, and brand reputation management play within a company. Harvard Business Review took on the challenge of researching just how much a bad reputation costs. They found that three key factors contribute most to a bad reputation: stability, opportunity for career growth, and the ability to work with a top-notch team. Here’s their approach: To learn more about … Read More