by Beckie Manley | Jun 3, 2015 | Bear Sightings
Love watching the family of Fierce brand elements grow. Rock on. It just keeps getting better and better thanks to the awesome Fierce people.
by Beckie Manley | May 18, 2015 | The Fierce People
Happy Monday! Today I am excited to share a new illustration that one of my favorite Fierce people, Andy Heckathorne, has done for our company. This illustration will be featured soon throughout the Fierce brand so keep an eye out for its debut both in color and in...
by Beckie Manley | May 13, 2015 | Branding, Fierce Excerpts
Now Reading | KitKat Changes its Name to YouTube Break on 600,000 Wrappers. http://www.adweek.com/news/technology/kitkat-changes-its-name-youtube-break-600000-candy-wrappers-164731 I love it when brands get crazy. According to Adweek, Nestlé candy bar KitKat is being...
by Beckie Manley | May 8, 2015 | Advertising
The best creative executions are always the simplest. As a designer, when you can be disciplined to truly strip away everything that you don’t really need to communicate your idea, what’s left is often enough. I immediately think of the “got...
by Beckie Manley | Apr 23, 2015 | Fierce Excerpts
Now Reading: Kraft Says It Gets Four Times Better ROI from Content Than Ads http://adage.com/article/best-practices/kraft-content-drive-broader-marketing-effort/294892/ Kraft Foods is no stranger to content marketing. Julie Fleisher, the company’s director of...
