by Beckie Manley | Oct 9, 2015 | Bear Sightings
We love to hear client’s and friend’s initial reactions to our Fierce bear. “I didn’t want to hug the bear. He’s no Paddington. I didn’t want to shoot the bear. I just wanted to have a drink with the bear. And a good...
by Beckie Manley | Jun 17, 2015 | Branding, Fierce Excerpts
Now Reading | The GAP’s Biggest Problem is That it Lost its Brand Identity. http://www.adweek.com/news/advertising-branding/gaps-biggest-problem-it-lost-its-brand-identity-165367 So what is brand identity? Here is a simple definition: The visible elements of a...
by Beckie Manley | Jun 11, 2015 | FS+C
Love sharing the variations we explored before landing on our final brand. The branding process is so much fun when you are working with talented designers. These will still be a part of the brand. Look for them incorporated on a t-shirt soon. Rock on.
by Beckie Manley | Jun 9, 2015 | Personal Branding
Fast Company published a great little article about how to be unforgettable. Here were a few fun tips: 1. Really listen. Interesting people are interested. 2. Follow up. Don’t forget. Everyone forgets to follow up. 3. Wear a signature item. David Ogilvy used to...
by Beckie Manley | Jun 8, 2015 | Fierce Excerpts
Now Reading | 18 Things Great Creative Directors Do Every Day. http://www.adweek.com/news/advertising-branding/18-things-great-creative-directors-do-every-day-165214 I have been a Creative Director now for almost 15 years and before that, I worked under some pretty...