by Beckie Manley | Aug 3, 2017 | Advertising, Communication, Fierce Excerpts, Fierce Strategy + Creative
An excerpt from a recent interview with Fierce on how we advise our start-up clients when launching their social media. So tell us about Fierce: Fierce Strategy + Creative is a full service national ad firm. We handle many aspects of our clients brands from brand...
by Beckie Manley | Jun 5, 2017 | Communication, Company Culture, Creative Process, From the CEO
Photo by Marieke de Klerk #FierceOnTheRoad Last week Fierce traveled half way around the globe to Restenäs, Sweden to teach a branding seminar to attendees who travelled in from all over the world. In our sessions, over twelve languages and dialects were represented:...
by Beckie Manley | Feb 21, 2017 | From the CEO, Uncategorized
Fierce Excerpts: The brain in its restful state. One of our clients used this discussion this morning with his team and we loved it so much, we wanted to share it with you. It comes from The Neuroscience of Change: A Compassion-Based Program for Personal...
by Beckie Manley | Feb 16, 2017 | Fierce Strategy + Creative
What’s in a name? Everything. The process of crafting the exact right name is rigorous—reviewing competitive analyses; crafting brand strategy; establishing brand positioning; unleashing pure, uninhibited curiosity; navigating the agony and exhilaration of name...
by Beckie Manley | Jan 2, 2017 | Company Culture, Fierce Strategy + Creative, From the CEO
Grateful for 2016 For 366 days in 2016, thanks to a leap year, I woke up, hugged my family, stopped by Starbucks for my coffee and said hello to friends and colleagues, drove my car to the office, worked hard to effect change in the world with our employees, creative...