by Beckie Manley | Mar 16, 2015 | Fierce Excerpts
Now Reading | Content Marketing Buzzwords You’ll Hear Way Too Much at SXSW. http://contently.com/strategist/2015/03/12/10-content-marketing-buzzwords-youll-hear-way-too-much-at-sxsw/?utm_source=facebook&utm_medium=paidsocial&utm_campaign=SXSWbuzzwords...
by Beckie Manley | Mar 9, 2015 | Fierce Excerpts
Now Reading | Adrienne Rich on Lying, What “Truth” Really Means, and the Alchemy of Human Possibility Adrienne Rich on Lying, What “Truth” Really Means, and the Alchemy of Human Possibility “I fling unconscious tendrils of belief, like...
by Beckie Manley | Jan 6, 2015 | Fierce Excerpts
Reading a great article this morning in HBR about understanding your influence mix: Customers’ purchase decisions are typically affected by a combination of three things: Their prior preferences, beliefs, and experiences (which we refer to as P), information from...
by Beckie Manley | Jan 6, 2015 | From the CEO
I love the new campaign that Special K is promoting right now. Special K has consistently done great marketing that is often overlooked. I have always loved their line “what will you gain when you lose”. So strong and so positive. They have been taking good care of...
