I love the new campaign that Special K is promoting right now. Special K has consistently done great marketing that is often overlooked. I have always loved their line “what will you gain when you lose”. So strong and so positive. They have been taking good care of women for a while—yet with an expectation that women also be healthy and take care of themselves as well with their products. They have a new campaign right now that is out to “end fat talk.” Below is the link. I am so glad to see it getting some good traction—it is well deserved.
As JDA women, you have all been so good about building each other up and creating a positive environment for each other which is so unusual in the work place—it’s a very positive part of our culture and it always makes me smile. You are all so generous with each other and so kind—I hear your comments and remarks to each other every day and I love them. Just remember to be kind to yourself. That is just as important. You are all smart, capable, kind, beautiful talented women and JDA is lucky to have each one of you. You all make our brand better every day—and you make me better, too.
