*Image by Dalton Rooney. Have you ever heard of Story Corps.? It’s pretty darn cool. I just discovered it today thanks to TED Radio Hour, a new infatuation. StoryCorps’ mission is to provide people of all background and beliefs with the opportunity to record, share, and preserve the stories of our lives. “We do this to remind one another of our shared humanity, to strengthen and build the connections between people, to teach the value of listening, and to weave into the fabric of our culture the understanding that everyone’s story matters. At the same time, we are creating an invaluable archive for future generations.” Here’s a … Read More
Now Reading | 13 Quotes to Inspire your Inner Storyteller, Inc. Magazine It has been true since the beginning of time that storytelling is the very best way to share ideas. Every photo and every person and every brand has a story and at Fierce, we love to discover and share all of these beautiful and magical tales. The photo above might just look like a silly snapshot of a pair of shoes. But there is such a huge story behind that simple photo and those little Donald Pliner heels. They are nicknamed the “holy cow” shoes because they were purchased on October 16th, a momentous life-changing day when I discovered a terrible truth that … Read More
Take just a moment out of your busy day today and watch this beautiful spot by Comcast. What a lovely story, what beautiful production, and what an incredible idea. Such a little gift by Goodby, Silverstein & Partners. https://www.youtube.com/watch?v=ZU7NU_fsaSU#action=share
This. This is storytelling.
Now watching | This Super Bowl TV spot based on an actual call to 911: http://www.adweek.com/news/advertising-branding/nfl-will-run-subtle-chilling-super-bowl-ad-against-domestic-violence-162560. And this one set to run on SI.com: https://www.youtube.com/watch?x-yt-ts=1421914688&x-yt-cl=84503534&v=F0s2-WL4mqY There are certain things that I despise, particularly in the workplace but also in life. Sexual harassment. Bullying and intimidation. And violence. I was so enamored by these two vastly different approaches to the topic of domestic violence tonight as I was reviewing some of the new Super Bowl ads for 2015. The one spot being sponsored by the NFL (ironically enough) is based on an actual 911 call. The concept is excellent and I found the line “When it’s hard to … Read More
Take a moment today to just enjoy some excellent television. Bravo to the teams who created these. Nicely done, Anomaly and Jake Scott. http://www.adweek.com/news/advertising-branding/super-bowl-ad-sequels-often-fail-can-budweisers-puppy-break-trend-162213
Now Reading | The Ape, the Adman, and the Astronaut | OM Such a great excerpt on storytelling from the Ogilvy & Mather series, The Red Papers, in “The Ape, the Adman, and the Astronaut” edition: In a study by Lawrence Williams of the University of Colorado and John Bargh of Yale, it was discovered if you ask research subjects to evaluate a given person and make them hold a cup of hot coffee (versus iced coffee) while performing the evaluation, they will judge the target person as being warmer. Story is persuasive, immersive, pleasurable, gripping, and somehow manages to bypass our skeptical defenses. Ads that win … Read More
My story isn’t sweet and harmonious like invented stories. It tastes of folly and bewilderment, of madness and dreams, like the life of all people who no longer want to lie to themselves. —Herman Hesse
This media kit is so fun! A custom created lunchbox complete with a thermos, flash cards, a report card, two #2 pencils, and a pencil sharpener. Love! My favorite part was our client’s email: “Another home run.” Rock on.
I love this because one thing I believe is that greatness is in the details: Each story is not ladened with distracting facts, details or offers that might otherwise dilute its impact. Richard knows better than anyone that his customers do not need to be spoonfed facts and information to close a sale. As long as he can arouse their interest sufficiently to try his brand, he knows the Virgin experience will take care of the rest. (Can your brand do this? That’s powerful confidence.) For this to work the brand experience itself must be perfect. Richard is a firm believer that “if you get every little … Read More