Human behaviors that help us thrive.

brandfiercely1Fierce Strategy + Creative, Science, Research + Technology

*Photo: Art professor Mary Beth Heffernan puts a portrait-on-a-sticker on nurse Zoe Dewalt’s protective suit. Courtesy of Marc Campos./Occidental College I am so very lucky to find myself surrounded by clients, family, and friends who constantly inspire me with links, quotes, books, and video links that work to satisfy my insatiable desire to learn new things. One of my recent favorites was from a client and friend on the West coast who shared a video from This particular story begins with an artist who was concerned when the recent Ebola outbreak started. Her heart was stirred when she thought about all the terrified and lonely patients being treated by faceless doctors in … Read More

Interview someone today with the StoryCorps app and share the power of a story.

brandfiercely1Fierce Strategy + Creative, People + things that inspire us, Science, Research + Technology, Storytelling

*Image by Dalton Rooney. Have you ever heard of Story Corps.? It’s pretty darn cool. I just discovered it today thanks to TED Radio Hour, a new infatuation. StoryCorps’ mission is to provide people of all background and beliefs with the opportunity to record, share, and preserve the stories of our lives. “We do this to remind one another of our shared humanity, to strengthen and build the connections between people, to teach the value of listening, and to weave into the fabric of our culture the understanding that everyone’s story matters. At the same time, we are creating an invaluable archive for future generations.” Here’s a … Read More

The five Facebook likes most indicative of high intelligence. (TED Radio Hour)

brandfiercely1Fierce Strategy + Creative, From the CEO, Science, Research + Technology

One of the things I truly love to do when I travel is listen to audio books (my most recent was Go Set a Watchman) or NPR’s “This American Life” (my most recent was Petty Tyrant) or some kind of interesting and educational podcast. I am constantly learning by doing this and it exposes me to so many wonderful stories. The TED Radio Hour podcast that made it into the cue today kept me enthralled while I was traveling back from Jacksonville, Florida. It was about the power of social media. But not the kind of power we typically think of such as reach or influence or voice. This talk … Read More

Are millennials changing healthcare as we know it?

brandfiercely1Science, Research + Technology

*Image from Fierce, new brand and tagline for PaceMate™ Fierce is in the middle of an exciting new project naming, branding and launching a new telehealth brand. As we continue to do our research on behalf of the client, we come across a LOT of fascinating articles. “How Millennials are Changing the Healthcare Experience” was particularly interesting as it demonstrates once again the power of this generation. Just yesterday we shared on the blog the way this generation and their expectations are also shaping other industries like CPG and restaurant brands like Pizza Hut around the world. Trust is huge and trust is hard to find these days in … Read More

Fierce Excerpts: 12 fun new stats via Adweek

brandfiercely1Digital, Science, Research + Technology

Now Reading | 12 Interesting Digital Marketing Stats From the Past Week As a research and strategy driven company, I love getting the latest statistics. Articles like this are fun to read and review as I always learn something new–and there is always relevant information for ongoing conversations with clients. I especially love stats like “smartphones account for more than half of searches in 10 countries.” Rock on. 1. The mobile revolution is complete. Smartphones account for more than half of searches in 10 countries—including the U.S. and Japan—according to Google, which didn’t release exact percentages or a full list of countries. 2. At the NewFronts, … Read More

YouTube, a global archive of daily life, both humble and transcendent. -NPR, Fresh Air

brandfiercely1Digital, Science, Research + Technology

On YouTube, A Global Archive of Daily Life, Both Humble and Transcendent. You can listen to the link here for the YouTube audio clips: This piece was written by Alexis Madrigal and was showcased on NPR’s Fresh Air this morning. I was lucky enough to hear it on the way back from taking my son to school. Alexis Madrigal is a visiting scholar at Berkeley Center for Science, Technology, Medicine and Society and is the Silicon Valley bureau chief for the Fusion Cable and Digital Network. I was touched by his perspective on YouTube:  It’s become a stunning record of our current civilization, global in scope … Read More

The science of happiness.

brandfiercely1Science, Research + Technology

I am listening to a great video called The Science of Happiness with Harvard instructor, Tal Ben-Shahar. Thanks to one of our awesome clients for sharing. Ben-Shahar is talking about having self-concordant goals, goals aligned with personal interests and values. He discusses how when you find meaning and pleasure in life in the same activity, happiness is often at the intersection. I love his concept. For him, he says teaching is this activity. It’s meaningful and brings him pleasure and as a result, happiness. For me, it’s running a company that exists to do excellent work that effects change in our world. Watch the link here: … Read More

Mind blowing stats just in from the Mobile World Congress in Barcelona.

brandfiercely1Digital, Science, Research + Technology

I love discovering great data. Check out these impressive stats just in from the Mobile World Congress in Barcelona. One of the most impressive stats may just be the attendance at the event–over 93,000 people! The future looks awesome. 1. Mobile World Congress’ governing body, the GSMA, issued a report here on Thursday, forecasting that the number of mobile subscribers in the world will jump by 1 billion in the next five years. That will put the mobile-phone crowd at 4.6 billion. 2. If you counted all of the people with smartphones who are shopping at Walmart stores right now, like a city population, “Walmartville” would be … Read More

Fierce Excerpts: The Scientific Power of Positive Encouragement

brandfiercely1Fierce Excerpts, Science, Research + Technology

Now Reading | Why Positive Encouragement Works Better Than Criticism, According to Science I came across this article today thanks to one of our beloved Fierce clients, Paul Harrell. If you have spent any time at all on our blog, you know that we love science almost as much as we love advertising. The premise of this article is that by focusing on positive interactions with your employees and encouraging an upbeat emotional state as often as possible, you’ll be more likely to have a happy and productive team. I wholeheartedly agree. Here are a few of the points that I found interesting. Positive emotions generally … Read More

Fierce Excerpts: The New Art of Science and 3-d Printing

brandfiercely1Science, Research + Technology

Now Reading | BMW Magazine Anthony Atala, professor of regenerative medicine. Replacement organs are going to be science fact. When I was reading through the BMW Magazine a few days ago, this little excerpt caught my attention and blew my mind. I am constantly amazed at what happens when art meets science. Anthony Atala’s workplace houses what is no doubt the most unusual printer in the world: a 3-d inkjet printer whose cartridges are filled not with ink, but with human cells. Atala is director of the Wake Forest Institute for Regenerative Medicine in North Carolina. With the help of that printer, his lab produces bones, skin, … Read More