by Beckie Manley | Jan 6, 2015 | Storytelling
Now Reading | The Ape, the Adman, and the Astronaut | OM Such a great excerpt on storytelling from the Ogilvy & Mather series, The Red Papers, in “The Ape, the Adman, and the Astronaut” edition: In a study by Lawrence Williams of the University of Colorado and...
by Beckie Manley | Jan 6, 2015 | Storytelling
My story isn’t sweet and harmonious like invented stories. It tastes of folly and bewilderment, of madness and dreams, like the life of all people who no longer want to lie to themselves. —Herman Hesse
by Beckie Manley | Jan 6, 2015 | Advertising, Branding, Storytelling
This media kit is so fun! A custom created lunchbox complete with a thermos, flash cards, a report card, two #2 pencils, and a pencil sharpener. Love! My favorite part was our client’s email: “Another home run.” Rock on.
by Beckie Manley | Jan 6, 2015 | Storytelling
I love this because one thing I believe is that greatness is in the details: Each story is not ladened with distracting facts, details or offers that might otherwise dilute its impact. Richard knows better than anyone that his customers do not need to be spoonfed...