by Beckie Manley | Feb 27, 2015 | Advertising, Communication, Storytelling
Take just a moment out of your busy day today and watch this beautiful spot by Comcast. What a lovely story, what beautiful production, and what an incredible idea. Such a little gift by Goodby, Silverstein & Partners....
by Beckie Manley | Feb 27, 2015 | Branding
Dunkin’ Donuts swaps Liverpool crest’s eternal flames with milkshakes. This is why we must always respect and understand the brands we touch. Dunkin’ Donuts, one of Liverpool’s official sponsors, has apologised after upsetting fans by tweeting an altered...
by Beckie Manley | Feb 20, 2015 | Branding
I always say that there has to be a little touch of magic alongside the strategy when it comes to branding. Every decision is preceded by an emotion. Own the emotion and you own the decision. I love this little video that shares what branding is simply and...
by Beckie Manley | Feb 12, 2015 | Advertising, FS+C
by Beckie Manley | Feb 9, 2015 | FS+C, People + things that inspire us
This past week I had the privilege of attending the STAR Foundation’s board retreat on Little Saint Simons Island. If you are not familiar with the STAR Foundation, check them out here: http://www.starfoundation.org/. STAR’s mission is to teach people how...
