by Beckie Manley | May 15, 2015 | Advertising, Fierce Excerpts
Now Reading | How Mad Men Co-Producer Made Don Draper’s Work Believable. In this awesome little article, Adweek talks about Josh Weltman, a co-producer of Mad Men, who created most of the ad campaigns seen on the show. As a creative director myself, I know this...
by Beckie Manley | Mar 13, 2015 | Creative Process
I love the creative process and watching it happen. It’s different with every single project and every single designer. The way ideas emerge is beautiful to watch. I adore this little snapshot from Ed Emberley that vividly illustrates this. His little roaring...
by Beckie Manley | Feb 20, 2015 | Branding
I always say that there has to be a little touch of magic alongside the strategy when it comes to branding. Every decision is preceded by an emotion. Own the emotion and you own the decision. I love this little video that shares what branding is simply and...
by Beckie Manley | Jan 30, 2015 | Fierce Excerpts
I have been perusing Austin Kleon’s newsletter again today and came across his wonderful summary of the book “100 Essays I don’t have the time to write” by Sarah Ruhl. I loved every single bit he pulled out from her book but these two were my...
by Beckie Manley | Jan 23, 2015 | Branding, Communication
I was reading Austin Kleon’s newsletter today and loved this little bit from one of his posts: The imagination will not perform until it has been flooded by a vast torrent of reading. And this little bit from the musings of a 93 year old man, Roger Angell, also...
