Fierce Excerpts: 13 quotes to inspire your storytelling prowess

brandfiercely1Fierce Excerpts, Storytelling

Now Reading | 13 Quotes to Inspire your Inner Storyteller, Inc. Magazine It has been true since the beginning of time that storytelling is the very best way to share ideas. Every photo and every person and every brand has a story and at Fierce, we love to discover and share all of these beautiful and magical tales. The photo above might just look like a silly snapshot of a pair of shoes. But there is such a huge story behind that simple photo and those little Donald Pliner heels. They are nicknamed the “holy cow” shoes because they were purchased on October 16th, a momentous life-changing day when I discovered a terrible truth that … Read More

Fierce Excerpts: On designing a happy life—and flourishing.

brandfiercely1Fierce Excerpts

*Image from: Now Reading | How to Intentionally Design a Happier Life According to US News and World Report, things that rank highest on producing happiness in our lives are education, engagement with people that we love—and creativity. Discovering what makes us happy is actually an active field of study today. Positive psychology is the scientific study of the strengths that enable humans and organizations to flourish and the Master of Applied Positive Psychology program at the University of Pennsylvania was the first in the world to offer a degree in this field of study.  Paul Zak, TED speaker, has studied the link between happiness and empathy and has found that … Read More

Fierce Excerpts: “Knowledge is only a rumor until it lives in the muscle.”

brandfiercely1Fierce Excerpts, People + things that inspire us

*image from, art by Lisbeth Zwerger done for a rare edition of the Wizard of Oz. Now Reading | Brené Brown on the Physics of Vulnerability and What Resilient People Have in Common is a favorite spot of mine. And I can’t get enough of todays post on Brené Brown. Not only the words, but the imagery as well. It’s beautiful. I will just share a few excerpts and you can read the entire article here: While vulnerability is the birthplace of many of the fulfilling experiences we long for — love, belonging, joy, creativity, and trust, to name a few — the process of … Read More

Fierce Excerpts: The science of selling pizza. A little advice from Richard Leong.

brandfiercely1Fierce Excerpts

*image from: Now Reading | The Science of Selling Pizza from Food brands are tricky. We’ve experienced the challenges firsthand as we’ve worked with many food products in the CPG space as an agency team over the last two decades. So when I saw this article from the CEO of Pizza Hut Hong Kong posted on the Ogilvy blog today, it got my attention. The landscape for food brands has changed dramatically over the last ten years, particularly in the area of consumer behavior. Changes in consumer behavior, which in turn are driven by advances in technology, are the primary propelling force behind change in Leong’s business. Expectations are up and patience is … Read More

Fierce Excerpts: Celebrating the balance of fierce and feminine.

brandfiercely1Fierce Excerpts

Now Reading | The Power of “And”: How Women can be Fierce and Feminine.  *photo: I am currently cruising at 30,000 feet in a Delta plane headed back from some amazing brand strategy days with some fierce Canadian clients. I have been privileged to work with Jeanie de Beer for the past few days alongside the client’s incredible executive team. My heart is full from doing what I love and from the anticipation of greatness from the sessions we were able to have together. There is nothing as exciting as watching a brand go from a cocoon to a butterfly—and doing it with good people. A colleague just forwarded … Read More

Fierce Excerpts: HBR discusses the “walking meeting”—and how to do it right.

brandfiercely1Creative Process, Fierce Excerpts

image from Now Reading | How to do a Walking Meeting Right I have never heard of a walking meeting before today and I am intrigued. Apparently it is a new trend to “walk and talk” instead of sitting in a board room all day around the conference room table. According to HBR: Recent research finds that the act of walking leads to increases in creative thinking. This certainly supports the usefulness of walking meetings. Plenty of anecdotal evidence also suggests that walking meetings lead to more honest exchanges with employees and are more productive than traditional sit-down meetings. The article goes on to say that … Read More

Fierce Excerpts: Is compassion or toughness better when an employee makes a mistake?

brandfiercely1Fierce Excerpts, From the CEO

Image from Quill + Arrow (follow them on Instagram @quillandarrow and visit them at Now Reading | Why Compassion is a Better Managerial Tactic than Toughness As a boss, sometimes it’s hard to know how to respond when an employee does not perform well, or if they make a big mistake that costs your firm money—or worse, does something that threatens a client relationship. It’s tricky territory. I appreciated this perspective from Harvard Business Review. Based on their research, they feel compassion and curiosity should rule the day. Here are some findings from their different studies: First, compassion and curiosity increase employee loyalty and trust. Research … Read More

Fierce Excerpts: “Work-life balance, the lash with which we punish ourselves.” —Whyte

brandfiercely1Fierce Excerpts, From the CEO

Photo: Me and my son Jack Now Reading | How to Break the Tyranny of Work-Life Balance. The very first paragraph of Maria Popova’s article won my heart: The equilibrium between productivity and presence is one of the hardest things to master in life, and one of the most important. We, both as a culture and as individuals, often conflate it with the deceptively similar-sounding yet profoundly different notion of “work/life balance” — a concept rather disheartening upon closer inspection. It implies, after all, that we must counter the downside — that which we must endure in order to make a living — with the upside — … Read More

Fierce Excerpts: Is it time to do away with performance reviews?

brandfiercely1Fierce Excerpts

Cartoon: Now Reading | The Push Against Performance Reviews Performance reviews have been hated from the dawn of time. According to the author, job ratings were used (and criticized) in China as early as the third century; in the early eighteen-hundreds, an owner of cotton mills in Scotland hung color-coded wooden blocks over employees’ workstations to indicate their merit.  Is it time to do away with traditional performance reviews? Accenture thinks so. The NYT reports that on Tuesday, Accenture, an emblem of traditional corporate culture if ever there was one, announced that it is getting rid of annual evaluations for its three hundred and thirty thousand … Read More

Fierce Excerpts: A new study on online bullies shows an interesting (but not surprising) fact.

brandfiercely1Fierce Excerpts

Now Reading | Men Who Harass Women Online are Quite Literally Losers, New Study Finds. Photo: Farhan Perdana/Flickr I just finished reading “Men Who Harass Women Online are Quite Literally Losers, New Study Finds.” We didn’t need a research study to tell us this but the study is fascinating, nonetheless. My thanks to Olivier Blanchard for posting this article today. According to the author, this validation comes courtesy Michael Kasumovic and Jeffrey Kuznekoff, researchers at the University of New South Wales and Miami University, respectively. For their latest study, published in the journal PLOS One last week, the duo watched how men treated women during 163 … Read More