by Beckie Manley | Apr 27, 2015 | Fierce Excerpts
Now Reading | Why “Company Culture” is a Misleading Term, HBR https://hbr.org/2015/04/why-company-culture-is-a-misleading-term I am a big proponent of company culture and a personal fan of the word so the title of this article got my attention and made me...
by Beckie Manley | Apr 23, 2015 | Fierce Excerpts
Now Reading: Kraft Says It Gets Four Times Better ROI from Content Than Ads http://adage.com/article/best-practices/kraft-content-drive-broader-marketing-effort/294892/ Kraft Foods is no stranger to content marketing. Julie Fleisher, the company’s director of...
by Beckie Manley | Apr 22, 2015 | Entrepreneurship
Now Reading | Why Successful Entrepreneurs Snooze More and Work Less http://www.entrepreneur.com/article/244723 If you read my recent post about the benefits of sleeping on the job, you know that I value sleep. I believe it makes you more productive and it makes you...
by Beckie Manley | Apr 14, 2015 | Fierce Excerpts
Now Reading | 7 Pain Points Between Marketers and Agencies http://blog.hubspot.com/agency/frustrated-pain-points-marketers-agencies One of my favorite meetings I have ever had with a new client started out with the owner of the company addressing his executive team...
by Beckie Manley | Apr 5, 2015 | Fierce Excerpts
Now Reading | 89 Business Cliches That Will Get Any MBA Promoted and Make Them Totally Useless. http://www.forbes.com/sites/ericjackson/2012/06/19/89-business-cliches-that-will-get-any-mba-promoted-to-middle-management-and-make-them-totally-useless/ This article from...