by Beckie Manley | Jan 17, 2015 | Branding, FS+C
I was first introduced to the word fierce from a line in Shakespeare’s A Midsummer Night’s Dream, “Though she be but little, she is fierce.” As a lover of the play itself and of Shakespeare, it resonated with me right away and I claimed it as my own. Over the years,...
by Beckie Manley | Jan 14, 2015 | Fierce Excerpts
Now reading | We Know How You Feel, by Affi Khatchadourian http://www.newyorker.com/magazine/2015/01/19/know-feel Technology and science are awesome. If I were not such a serial entrepreneur, I would run off today and get my Ph.D. in branding and the physiological...
by Beckie Manley | Jan 8, 2015 | Branding, Creative Process
When we create a new brand at Fierce, one of the very first tools we provide to our clients is a brand standards guide. A rulebook, plain and simple. A way to navigate and control the use of their new investment carefully within their organization so that it can...
by Beckie Manley | Jan 8, 2015 | Branding, Fierce Excerpts
Now reading | Fostering creativity. A model for developing a culture of collective creativity in science. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1808036/ This article on fostering creativity is truly fascinating. It was hard for me to know which paragraphs and...
by Beckie Manley | Jan 6, 2015 | From the CEO, FS+C
As a Dylan fan, I enjoyed reading this article today called “Bob Dylan on Sacrifice, the Unconscious Mind, and How to Cultivate the Perfect Environment for Creative Work.” Some of my favorite lines were Muriel Rukeyser’s beautiful definition of poetry: “an art...
