Fierce Excerpts: 12 fun new stats via Adweek

by | May 15, 2015 | Digital, Science, Research + Technology

Now Reading | 12 Interesting Digital Marketing Stats From the Past Week

As a research and strategy driven company, I love getting the latest statistics. Articles like this are fun to read and review as I always learn something new–and there is always relevant information for ongoing conversations with clients. I especially love stats like “smartphones account for more than half of searches in 10 countries.”

Rock on.

1. The mobile revolution is complete. Smartphones account for more than half of searches in 10 countries—including the U.S. and Japan—according to Google, which didn’t release exact percentages or a full list of countries.

2. At the NewFronts, content giant Collective Digital Studios said it had 1.5 billion video views throughout its 1,000 channels last month, and claimed it had a growing presence on Vine, with its top 15 campaigns reaching 158 million loops.

3. Via a True[X] Media video ad product, when online viewers recently watched The Mindy Project, they were given the option to either watch one interactive spot for 30 seconds (for Microsoft) or five 30-second commercials throughout the show. According to True[X], 83 percent who participated chose the shorter, interactive ad option.

4. Amobee Brand Intelligence analyzed the digital consumption around The Avengers: Age of Ultron to see how well brands were doing when partnering with the movie. The analysis looked at more than 600,000 online/mobile websites and social media pages. Gillette is performing the best, Amobee learned, thanks to a superhero-themed ad. The brand’s online impressions, mentions and other appearances jumped 1,074 percent due to the Avengers association.

5. Innerscope Research ran a biometric monitoring test on 390 folks aged between 18 and 34 to measure their responses to the video ads on Facebook and television. The Boston-based researcher discovered that Facebook viewers were 2.5 times more likely to look away from video ads compared to TV, per an post.

6. Google claims that YouTube video ads are viewable 91 percent of the time. It makes sense—why else are people visiting the site but to watch clips?

7. The Interactive Advertising Bureau recently worked with researcher GfK to survey 1,900 consumers and found that digital video consumption is up 13 percent since last year.

8. Whistle Sports—whose investors include former Yankees shortstop Derek Jeter and Denver Broncos quarterback Peyton Manning—reaches 78 million fans across its social media platforms. What’s more, the millennial-focused publisher says it’s adding about 2 million fans each week.

9. Don’t count out AOL. The company’s global ad sales were up 12 percent year-over-year during the first quarter, at $483.5 million.

10. Reality TV and music-based programming generate 91 million social signals a month, according to tech company ShareThis.

11. Branded emoji company Snaps shared intriguing numbers with Digiday. For instance, the company said that 3.6 million emojis have been shared via the branded keyboards it has created for marketers.

12. Lifestyle publisher HealthiNation’s videos average more than 1 million views per day.