by Beckie Manley | Feb 17, 2015 | Branding
At FS+C we are currently in the middle of a functional philosophies exercise with several of our clients. So why do core values and a mission and vision statement really matter? Especially if your company is already successful? I came across this great little excerpt...
by Beckie Manley | Jan 6, 2015 | Fierce Excerpts
Reading a great article this morning in HBR about understanding your influence mix: Customers’ purchase decisions are typically affected by a combination of three things: Their prior preferences, beliefs, and experiences (which we refer to as P), information from...