by Beckie Manley | Feb 17, 2015 | Branding
At FS+C we are currently in the middle of a functional philosophies exercise with several of our clients. So why do core values and a mission and vision statement really matter? Especially if your company is already successful? I came across this great little excerpt...
by Beckie Manley | Feb 16, 2015 | Branding, Fierce Excerpts
Now Reading | The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers http://www.adweek.com/news/advertising-branding/future-advertising-still-rests-art-connecting-brands-and-consumers-162937 Storytelling still wins. Here is a wonderful...
by Beckie Manley | Feb 15, 2015 | Branding, Fierce Excerpts
Now Reading | 3 Key Leadership Lessons Behind MasterCard’s Brilliant Priceless Campaign. http://www.forbes.com/sites/gapinternational/2015/02/13/the-3-key-leadership-lessons-behind-mastercards-brilliant-priceless-brand/ The “Priceless” campaign for...
by Beckie Manley | Feb 5, 2015 | Branding
I love discovering beautiful brands that were innovative and design-centric long before their time. Grain Belt Beer, now owned by the Shell Brewery, has a playful spirit evidenced from their early advertisements, incredible signage and their awesome beer can shape. It...
by Beckie Manley | Jan 22, 2015 | Branding, From the CEO
As I sit here at my desk late tonight in a dark and quiet house researching the (awesome) Harley Davidson brand for a project, I am staring at a little bottle of pixie dust. It is half hidden in the harsh shadows of my monitor and Organic Chocolate Stout beer bottle...
