Agency of the Year: BBDO’s Tenacity Turned a Major Client Loss into a Minor Setback | Adweek
“With BBDO, yes, you can expect great creative, but we were also really impressed by the depth of understanding of their clients’ business,” explains Wells Fargo CMO Jamie Moldafsky. “In selecting them, we were looking for a thought partner. And we want to be challenged strategically.”
That ability to combine attention-grabbing creative with solid business strategy reflects BBDO’s determination to straddle its network strengths while respecting its entrepreneurial roots around the world.
“We’ve wanted to become a sort of global boutique where you’re nimble and fast, trying things and doing things and responding, yet doing it all in a big, mass way across the world with a lot of depth,” says Lubars. “The day we become a big, giant agency is the day we’re not unique—we just become like another big, giant agency. So it’s not just cool to work the way we do, it’s imperative that we keep doing it that way.”
