Now Reading | Rocket Fuel Brings Artificial Intelligence to Marketing Effectiveness
http://www.forbes.com/sites/brucerogers/2015/02/04/rocket-fuel-brings-artificial-intelligence-to-marketing-effectiveness/
This stat got my attention this morning in this article by Forbes:
Data-driven digital marketing is big business. According to eMarketer some 55% of all digital advertising dollars will be driven by programmatic initiatives in 2015 where computer speed and machine learning take precedence over human guess work.
Scientists are taking over the world of marketing and turning ROI into just that–a science. George John, Co-Founder, Chairman and CEO of Rocket Fuel actually got his start at NASA. Due to budget cuts along the way in his career as a rocket scientist, he was moved from the team that was targeting missiles to the team that was targeting consumer buying habits. As a result, a multi-million dollar business model began to take shape.
Rocket Fuel positions itself as a leading programmatic digital marketing platform that uses deep predictive science, big data and artificial intelligence (AI) to learn, act, adapt and scale, to improve marketing ROI in digital media across all customer touch points including paid media — web, mobile, video and social — and CRM channels.
Rocket Fuel’s mission is more than just computer-assisted digital marketing. By making marketing dollars work harder and go further, “innovative marketers can drive brand loyalty, increase sales and gain insights that improve every subsequent marketing action,” says John.
Going forward John says, “I really do want to fully solve marketing problems quantitatively to the extent that they are solvable, which is I think very significant.” He continues by saying, “In a smart company — where marketing is not just the province of some mystical shaman that goes off and spends money on TV spots — marketing is more accountable, more measurable, and marketers are more serious about driving a company’s performance forward,” says John.
