Now Reading | Gen Z and Millennials Want Different Things
http://www.adweek.com/news/technology/infographic-gen-z-and-millennials-want-different-things-brands-163741
This was such a great little article about key differences between Gen Z and Gen Y. To acquire the data, Deep Focus said it interviewed 901 Gen Z consumers, ages 7 to 17, in compliance with the Children’s Online Privacy Protection Act, while also surveying 500 of their parents. For millennials, the agency interviewed 1,203 people who are between 18 and 34 years old.
They crafted a key infographic with their findings:
Great info to keep in your back pocket.
