Madness + Dreams.

My story isn’t sweet and harmonious like invented stories. It tastes of folly and bewilderment, of madness and dreams, like the life of all people who no longer want to lie to themselves. —Herman Hesse

Storytelling lessons from Richard Branson.

I love this because one thing I believe is that greatness is in the details: Each story is not ladened with distracting facts, details or offers that might otherwise dilute its impact. Richard knows better than anyone that his customers do not need to be spoonfed...