What’s in a name? Everything.
The process of crafting the exact right name is rigorous—reviewing competitive analyses; crafting brand strategy; establishing brand positioning; unleashing pure, uninhibited curiosity; navigating the agony and exhilaration of name exploration; and wrestling with the final mystery and uncertainty of the trademark search. It is all part of the journey toward epic greatness. The end game is an ownable, provocative name that makes people ask questions, demand to know more, Google you, develop fierce loyalty, fall in love, and never, ever look back.
Is a name truly worth the investment?
We love this quote from the kindred spirits at Lexicon:
“Just how important is a name? My simple answer to this is, nothing will be used for a longer period of time or more often than a company’s name. It’s not just a creative exercise. It’s a strategic one.” —David Placek, The Globe And Mail
We love every project that comes our way.
Check out some of the fun naming or positioning (or both!) projects below that the Fierce collective have been a part of, from BBQ sauce names for D.L. Jardines, to steam-in-the-bag veggies for Picstweet, to monitoring pacemakers for PaceMate™, and gutsy print shops in Tennessee like Pulp Printing.
Does your brand need a Fierce name?
Reach out today to firstname.lastname@example.org and brand fiercely with us.