Sometimes when the technology doesn’t exist, you have to create it.

brandfiercely1Creative Process

I have recently become acquainted with Kreative Kontent, a company headed up by the lovely Debbie Margolis-Horwitz. She was kind enough to share this article with me about Industrial Light & Magic, a George Lucas company. Here is the link to the entire article from Wired Magazine: http://www.wired.com/2015/05/inside-ilm/

The article shares that as the young director (George Lucas) had conceived it, Star Wars was a film that literally couldn’t be made; the technology required to bring the movie’s universe to visual life simply didn’t exist.

So what did he do? He created it.

Below is a great little excerpt from some familiar names in the movie making business and a great little montage of some of the incredible work ILM has been responsible for over the years. Never tell a determined creative soul no.

Ron Howard (director, producer): I remember going over to the old warehouses he’d rented, and what they were doing on Empire was jaw-dropping. I felt absolutely like the kid who’d gotten into Santa’s workshop at the North Pole.

Spielberg: It was just a great place to hang out: mad sound scientists, mad visual scientists, and in between shots we’d go set off M-80 firecrackers between buildings and shake up the whole neighborhood. I was in my early thirties, and it was the most fun playground I had ever been to.