*Photo thanks to the awesome Matt Ramage with studiodyxe.com.
From time to time we love to feature the Fierce people on our blog so you can get to know our awesome team. Today we are featuring our Founder + Idea Chief, Beckie Manley.
Previously, as Owner and President + CD of JDA, Beckie’s strong and intuitive leadership guided her agency’s forward momentum and sustained growth for almost a decade. Under her watch, JDA was recognized on the Inc. 5000 list as one of the nation’s fastest growing companies, and it replaced Droga5—an agency over 4x its size—as the agency of record for a multibillion-dollar client.
With over 20 years in the industry, Beckie’s portfolio spans national and regional brands for companies like Kimberly-Clark, D.L.Jardine’s, Pictsweet, and Bleacher Report. She shapes both new and existing brands into the industry leaders they desire to become, and she understands that comprehensive research drives the best decisions, both strategically and creatively.
Beckie’s greatest strength is her ability to radically move brands forward. Her strategic and innovative approach helped advance a multibillion-dollar brand (NYSE:SD) from #4 to #1 in brand recognition in less than 12 months. “In my 35 years of doing consumer research, I have never seen a company make that kind of a bold move, that quickly.” –Britt Beemer, ARG.
Beckie started Fierce in 2014 and the company is thriving in its current GA based location. Beckie is grateful every day for the opportunity to run a company with integrity with great people and incredible clients.
Beckie serves as a board member for the STAR Foundation, an international guest lecturer with YWAM, a guest judge at the ADDYs, and a guest lecturer on branding. She has won over 150 national, regional, and international awards in her field. She is fiercely committed to advocacy causes and has done work with the Youth Opportunity Center, the Warehouse Theatre, Communities In Schools, the Carolina Ballet, White Fields, Habitat for Humanity, Care Net, United Way, and she is Instigator #147.
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