Coastal Beverage

Coastal Beverage came to us at a time of transition. They are a family-owned, multimillion-dollar distribution company in North Carolina, who had executed an aggressive succession plan in a short period of time. They needed a brand refresh and partnered with the Fierce people to help make the magic happen. Together with their executive team and the amazing Coastal Crew, we rebranded, repositioned, and reinfused their brand with a new level of energy, enthusiasm, pride, and readiness for substantial future growth, while holding on to the legacy of the first sixty years. We have been there for them every day for five years as they have acquired new brands and grown the brands they serve—delivering everything from swag to office furniture to fliers to organizational charts to custom illustrations to social media to video to websites to photography to hundreds of peel-and-stick wall art applications to employee profiles to hundreds of indoor and outdoor signs to trade shows to branding their entire fleet of trucks and cars to uniforms and logos and stickers. We have been their biggest fan and strategic brand partner.

See Fierce work at Coastal-Bev.com

“Our company executed an aggressive succession plan in a short period of time and, as a result, needed a new brand, vision, and mission to better meet the needs of our organization. Fierce helped our company realize who we are, where we want to go, and how we are going to get there. The entire team at Fierce outperformed and over-delivered all expectations. Fierce will be an integral part of our strategic vision and planning as an organization moving forward.”  
—Tee Nunnelee, President, Coastal Beverage Company, Inc.