by Beckie Manley | May 18, 2016 | Fierce Strategy + Creative, From the CEO
*Image used with permission from Ellen Silverman. www.ellensilverman.com We love to see the brands we serve grow. One of the biggest things that gets us excited at Fierce is when clients tell us that their numbers are up, their employees are sharing that they feel...
by Beckie Manley | Jan 4, 2016 | Fierce Excerpts, Fierce Strategy + Creative, From the CEO
*Image and graph below from HBR. Now Reading | Only 8% of Leaders are Good at Both Strategy and Execution. (HBR) According to HBR, a 2013 survey of nearly 700 executives across a variety of industries asked respondents to rate the effectiveness of the top leaders of...
by Beckie Manley | Jan 17, 2015 | Branding, FS+C
I was first introduced to the word fierce from a line in Shakespeare’s A Midsummer Night’s Dream, “Though she be but little, she is fierce.” As a lover of the play itself and of Shakespeare, it resonated with me right away and I claimed it as my own. Over the years,...
by Beckie Manley | Jan 6, 2015 | Fierce Excerpts
Agency of the Year: BBDO’s Tenacity Turned a Major Client Loss into a Minor Setback | Adweek “With BBDO, yes, you can expect great creative, but we were also really impressed by the depth of understanding of their clients’ business,” explains Wells Fargo CMO Jamie...
by Beckie Manley | Jan 6, 2015 | We're Hiring
Today I am excited to announce my next adventure. The last decade of my life has been a wild ride full of magical, intensely challenging, and amazing moments, but I find myself ready and eager for what’s next. During my career, I have been privileged and blessed to...
