Transforming brands together | The Zefco Industrial Flooring case study

brandfiercely1Advertising, Branding, Creative Process

When the Fierce team gets invited to the party, big things happen. Zefco Industrial Flooring, a South Carolina-based company with customers across the U.S., approached Fierce in need of a bold new brand and a bold new brand strategy. We met with fearless Zefco president Derrick Zearley, toured the Zefco facility, met the team, and spent time listening and learning in our Discovery Day process. And together with Derrick, Fierce began to shape a fresh new strategic direction for the brand. Our clients share their vision. At Fierce, we’re privileged to work with the best clients. During our Fierce Discovery Day experiences, clients share their heart and … Read More