Fierce Excerpts: Real life drama is the ultimate creative inspiration. by Beckie Manley | Jan 27, 2015 | Creative Process, Fierce Excerpts, StorytellingNow watching | This Super Bowl TV spot based on an actual call to 911: http://www.adweek.com/news/advertising-branding/nfl-will-run-subtle-chilling-super-bowl-ad-against-domestic-violence-162560. And this one set to run on SI.com:...