How Fierce helps brands (radically) grow.

brandfiercely1Client Highlights, Creative Process, Fierce Strategy + Creative, The Fierce People

PaceMate™ | We never miss a beat.™ When the founders of PaceMate™ made the very first call to Fierce, they knew they were on to a big idea in healthcare. They needed a full strategy, naming, branding, marketing, digital, web, and advertising team to come alongside their idea and their big dreams and create a brand that would be powerful enough to accomplish their mission—advance compassionate patient-centered care through big data. The Fierce people were up for the challenge. How Fierce helped brand the next big digital healthcare brand The Fierce people started at the beginning with strategy and direction. PaceMate™ offers cardiac remote monitoring, 24/7/365, so … Read More

What’s in a name? Everything.

brandfiercely1Fierce Strategy + Creative

What’s in a name? Everything. The process of crafting the exact right name is rigorous—reviewing competitive analyses; crafting brand strategy; establishing brand positioning; unleashing pure, uninhibited curiosity; navigating the agony and exhilaration of name exploration; and wrestling with the final mystery and uncertainty of the trademark search. It is all part of the journey toward epic greatness. The end game is an ownable, provocative name that makes people ask questions, demand to know more, Google you, develop fierce loyalty, fall in love, and never, ever look back. Is a name truly worth the investment? We love this quote from the kindred spirits at Lexicon: “Just how important … Read More