by Beckie Manley | Jul 1, 2019 | Client Highlights, Creative Process, Fierce Strategy + Creative, The Fierce People
PaceMate™ | We never miss a beat.™ When the founders of PaceMate™ made the very first call to Fierce, they knew they were on to a big idea in healthcare. They needed a full strategy, naming, branding, marketing, digital, web, and advertising team to come alongside...
by Beckie Manley | Feb 16, 2017 | Fierce Strategy + Creative
What’s in a name? Everything. The process of crafting the exact right name is rigorous—reviewing competitive analyses; crafting brand strategy; establishing brand positioning; unleashing pure, uninhibited curiosity; navigating the agony and exhilaration of name...