Fierce Excerpts: The Structure of Belonging.

brandfiercely1Communication, Company Culture, Fierce Excerpts, People + things that inspire us

Now Reading | Community: The Structure of Belonging. One of our Fierce friends, Jack Burgess, posted this yesterday from the book titled Community: The Structure of Belonging by Peter Block. I loved the sentiment about leadership and wanted to share it here: The shift is to believe that the task of leadership is to provide context and produce engagement, to tend to our social fabric. It is to see the leader as one whose function is to engage groups of people in a way that creates accountability and commitment. In this way of thinking we hold leadership to three tasks: Create a context that nurtures an alternate future, one … Read More

Fierce logo variations appearing on a t-shirt soon.


Love sharing the variations we explored before landing on our final brand. The branding process is so much fun when you are working with talented designers. These will still be a part of the brand. Look for them incorporated on a t-shirt soon. Rock on.

Bear sightings.

brandfiercely1Bear Sightings

I am so in love with this image. Animal stories by Elicia Edijanto. Thanks to Jack Burgess for sharing citing, “As this is the year you went face to face with the bear.” Link here:

The Fierce People: Jack Burgess

brandfiercely1The Fierce People

As part of the ongoing series of posts featuring the wonderful human beings who make up the Fierce People, I want to introduce you to Jack Burgess. When Jack first heard I was starting my own company called Fierce Strategy + Creative after almost a decade long run with my previous company, JDA, he insisted on doing the branding. I have known Jack since college and am a huge fan of his beautiful paintings and his wonderful scribe and design work with Fortune 500 brands across the country and I was eager to work with him on Fierce. A big part of what I do as a … Read More