Transforming brands together | The Zefco Industrial Flooring case study

brandfiercely1Advertising, Branding, Creative Process

When the Fierce team gets invited to the party, big things happen. Zefco Industrial Flooring, a South Carolina-based company with customers across the U.S., approached Fierce in need of a bold new brand and a bold new brand strategy. We met with fearless Zefco president Derrick Zearley, toured the Zefco facility, met the team, and spent time listening and learning in our Discovery Day process. And together with Derrick, Fierce began to shape a fresh new strategic direction for the brand. Our clients share their vision. At Fierce, we’re privileged to work with the best clients. During our Fierce Discovery Day experiences, clients share their heart and … Read More

So—what exactly does Fierce do for clients?

brandfiercely1Creative Process, Fierce Strategy + Creative, From the CEO

So—what exactly does Fierce do for clients? Each client that comes to Fierce has different needs related to strategy, branding, marketing, and advertising—and the services and expertise we provide one client may not be exactly what another client needs. As a national boutique agency and strategic brand partner, Fierce offers a customized and specialized approach to each of our clients. Our Fierce client Coastal Beverage Company, Inc., demonstrates the many aspects of how we help both start-ups and multimillion- and multibillion-dollar brands grow and thrive with the daily management of their brand. We rebrand fleets of trucks and vehicles. We build functional philosophies and core values for … Read More

Harnessing the creative firepower of the agency collective model

brandfiercely1Company Culture, Creative Process, Fierce Strategy + Creative, From the CEO

Harnessing the creative firepower of the agency collective model ‘One of the real advantages I see with the Fierce collective model is that your team is always out in front on the cutting edge. Nothing with our brand ever gets stale.’ —Fierce client comment after our annual Year in Review. More than ever, brands need their agencies to be experts at creating trusted brand and digital experiences while remaining operational and financially transparent. This complex dance of positioning, creative, data and technology is new terrain agencies must be willing to conquer. —AdAge Magazine The Fierce collective Fierce Strategy + Creative is a North American agency based in Georgia and … Read More

The benefit of the Fierce collective


The benefit of the Fierce Collective When our clients work with Fierce, they know we only bring the best creative partners and vendors to the table when working on projects. The relationships our clients benefit from with everything from animators, printers, swag providers, vinyl installers, or TV producers have been formed and developed for years. We did a national (and Telly award-winning) TV campaign for SandRidge Energy a few years back. You can view it here: Our Director of Photography was Mattias Konigswieser and his latest movie, Christopher Robin, was just nominated for an Oscar. Well deserved—congratulations, Mattias. When you want to work with the best, we invite … Read More

A brief interview with our Founder + Idea Chief, Beckie Manley.

brandfiercely1Fierce Strategy + Creative, From the CEO, Uncategorized

An excerpt from a discussion with our Fierce Founder + Idea Chief, Beckie Manley: Chris: Your track record with successful agencies is super impressive. How did you get started in the agency world? Beckie: Hello, Chris. Thanks for reaching out. I always knew I would be an entrepreneur. I worked very hard for many years getting my degree and learning the ropes, strategically surrounding myself with incredibly smart and talented people. When I turned 30 I decided it was time for me to start my first agency. Fierce Strategy + Creative is my third entrepreneurial venture now 15 years later and we are loving every minute. Very blessed and … Read More

Fierce + Humane Society of South Coastal Georgia


Local love As a national agency, we love when we get an opportunity to support the causes that matter most to us right here in our own neighborhood. When the Humane Society of South Coastal Georgia asked us to help shoot their photos for the September issue of Elegant Island Living Magazine, we were thrilled to help. The “Happy Tails”  issue shares the stories of local business owners to locals like Robin and Davis Love III and their sweet pet adoption stories. Fierce Photography Fierce people Tim Rude and Colby O’Connor tag-teamed the photo shoots and took some beautiful photos of some pretty amazing cats and dogs and their … Read More

Solving the mystery of your marketing budget 

brandfiercely1Fierce Strategy + Creative, From the CEO, Marketing budgets

Solving the mystery of your marketing budget  Curious how much you should invest in marketing? In this blog post, we share some great information to help you make a good financial decision. We love this article from Deloitte and the Wall Street Journal on how to plan budgets that are right for both your brand and your industry: Here’s a short excerpt: Marketing budgets now comprise 11 percent of total company budgets on average, up slightly from 10.4 percent in February 2012, when the CMO Survey first asked this question. Consumer packaged goods companies allocate by far the largest percent of total company budget to marketing … Read More

Fierce interns wanted

brandfiercely1Company Culture, Entrepreneurship

Image of St. Simons Island beach shot by one of the Fierce people, Tim Rude Fierce is looking for two summer interns Fierce Strategy + Creative is a strong advocate for mentoring and training students and graduates as they prepare to begin a career in the advertising industry. Fierce works with both multimillion dollar brands and start-ups, and we provide pro-bono and reduced-rate services for non-profits and cause-driven entrepreneurs who need a hand getting started. Fierce on the road  We recently flew to Sweden in May to speak to 14 students who are all involved in non-profits in many different countries ranging from fighting sex trafficking to … Read More

As a small business, does your website need a blog?

brandfiercely1Advertising, Communication

The benefit of a blog on your website for small businesses As part of a comprehensive brand strategy, we advise small to medium size business owners on blogging and blog content on their company website. We have general recommendations that we make with tactics that vary depending on the business or product type. A blog can be a helpful component of your website as long as you are prepared to be consistent—and offer high quality, value oriented content.  A few considerations before you decide 1. Don’t add a blog to your website unless you are committed to producing consistent content.  2. If you are committed to blogging, … Read More

Fierce HQ1

brandfiercely1Company Culture

The importance of space In January, the Fierce Strategy + Creative St. Simons Island headquarters got a makeover. It was time to deep clean, reorganize, rethink and refresh every inch of our space. It’s all branding As a Creative Director, I have always believed that space matters—where you sleep, or where you work or where you play. We help clients redesign and rebrand their spaces too, and are always amazed at how it transforms the way their employees (and prospective employees) view the company and the work they do every day. From simple things like fun or bright colored new furniture to big peel and stick wall … Read More