A Fierce COVID19 JournalIt’s been interesting to go back and review the social posts we have shared as an agency since COVID19 started. It’s been quite an adventure for Fierce and our clients. #FiercelyOptimistic | March 18thThe Fierce people are working hard to pivot as needed for each of the brands we serve as our world changes by the hour. We are offering strategy, creative solutions, encouragement, and whatever it takes to keep the clients we serve and the people we love moving forward. We are resilient as a human race and together, we can do this. #FiercelyGrateful | March 27thIt has been a busy week at … Read More
Something I have noticed in myself and especially my female employees around the office is a constant apologizing. So when I read the article “How Women Undermine Themselves with Words” by Tara Mohr, it struck a chord with me. Mohr explains: “It’s an unconscious habit many women have: To apologize before asking a question, to apologize because they are standing at the milk and sugar station at the café while someone else is waiting for their turn, to apologize in all kinds of situations where an apology is not warranted! We apologize simply for taking up space.” Pantene did a great TV spot covering this very topic. … Read More
Love watching the family of Fierce brand elements grow. Rock on. It just keeps getting better and better thanks to the awesome Fierce people.
“always the beautiful answer who asks a more beautiful question.” – e. e. cummings Fierce Strategy + Creative | Inspiring curious behavior since inception Work with the Fierce People At Fierce Strategy + Creative, we align strategy with marketplace reality and execute it beautifully. We’re fiercely committed to research and strategy driving our process and ultimately, our creative product. We’re here to help identify together what’s now and what’s next for your brand. What we do Research. Strategy. Creative. Branding. National and International TV, Video Production and Launch. Digital and Web. Media Suite. Special Projects. Get to know our CEO, check out the list of national and … Read More
As part of the ongoing series of posts featuring the wonderful human beings who make up the Fierce People, I want to introduce you to Jack Burgess. When Jack first heard I was starting my own company called Fierce Strategy + Creative after almost a decade long run with my previous company, JDA, he insisted on doing the branding. I have known Jack since college and am a huge fan of his beautiful paintings and his wonderful scribe and design work with Fortune 500 brands across the country and I was eager to work with him on Fierce. A big part of what I do as a … Read More
One of the things I love most about being a Creative Director and owning an advertising agency is the creative souls I get to interact with every day. I have been using one of my favorite illustrators, Andy Heckathorne, for several projects lately with Fierce and I wanted to share some of my favorite things he has done. Andy and I go way back–all the way to college where he was always one of the best in the class (affectionately referred to as Heckadude). When I owned JDA, I hired Andy to work with my creative team to create labels for Eagle Creek Brewery out of Georgia. … Read More
Micah 4:13 Rise and thresh, Daughter Zion, for I will give you horns of iron; I will give you hooves of bronze, and you will break to pieces many nations. You will devote their ill-gotten gains to the Lord, their wealth to the Lord of all the earth. I loved discovering this today thanks to Jeanie de Beer with Create by Faith. Her beautiful logo for Create by Faith representing this promise is below. Jeanie de Beer is one of the Fierce People and I am so incredibly thrilled to be working alongside her. How awesome is it that Jeanie’s name de Beer actually means “the Bear” … Read More