by Beckie Manley | Jul 22, 2015 | Fierce Excerpts
Now Reading | Men Who Harass Women Online are Quite Literally Losers, New Study Finds. http://www.washingtonpost.com/news/the-intersect/wp/2015/07/20/men-who-harass-women-online-are-quite-literally-losers-new-study-finds/ Photo: Farhan Perdana/Flickr I just finished...
by Beckie Manley | Jun 17, 2015 | Branding, Fierce Excerpts
Now Reading | The GAP’s Biggest Problem is That it Lost its Brand Identity. http://www.adweek.com/news/advertising-branding/gaps-biggest-problem-it-lost-its-brand-identity-165367 So what is brand identity? Here is a simple definition: The visible elements of a...
by Beckie Manley | Jun 16, 2015 | Fierce Excerpts
Now Reading | Leading by Heart http://blog.emyth.com/leading-by-heart?utm_content=16092271&utm_medium=social&utm_source=facebook A business colleague who I adore, Amanda Sutt, first introduced me to E-Myth. I was reading one of their articles the other day...
by Beckie Manley | Jun 12, 2015 | Fierce Excerpts
Now Reading | The Owner of This Closing Shop Explains What Went Wrong. http://www.adweek.com/news/advertising-branding/owner-closing-shop-explains-what-went-wrong-165302 Image from jacquelinewallace.com Let’s be honest. Sometimes being in advertising can be...
by Beckie Manley | Jun 10, 2015 | Fierce Excerpts
Now Reading | Why TV is Still the Most Effective Advertising Medium. (Key findings from MarketShare study, by Jason Lynch) http://www.adweek.com/news/advertising-branding/why-tv-still-most-effective-advertising-medium-165247 I am a believer in the power of TV. I have...