So—what exactly does Fierce do for clients?

brandfiercely1Creative Process, Fierce Strategy + Creative, From the CEO

So—what exactly does Fierce do for clients? Each client that comes to Fierce has different needs related to strategy, branding, marketing, and advertising—and the services and expertise we provide one client may not be exactly what another client needs. As a national boutique agency and strategic brand partner, Fierce offers a customized and specialized approach to each of our clients. Our Fierce client Coastal Beverage Company, Inc., demonstrates the many aspects of how we help both start-ups and multimillion- and multibillion-dollar brands grow and thrive with the daily management of their brand. We rebrand fleets of trucks and vehicles. We build functional philosophies and core values for … Read More

Fierce Excerpts: The brain in its restful state.

brandfiercely1From the CEO, Uncategorized

Fierce Excerpts: The brain in its restful state. One of our clients used this discussion this morning with his team and we loved it so much, we wanted to share it with you. It comes from The Neuroscience of Change: A Compassion-Based Program for Personal Transformation, by Kelly McGonigal, Ph.D., and summarized from How the brain behaves in its resting state—or, what it does without us even trying. “Resting state” happens whenever the brain is not focused on completing a specific task that requires most of its attention. A resting state can happen when you are relaxed—or bored. The science of mental chatter.  When our brains are at rest, … Read More

The Bear + The Bolt.

brandfiercely1Fierce Excerpts, Fierce Strategy + Creative, From the CEO

Reading up on our industry and on all the fun and fascinating stories we come across every day is one of our favorite things to do at Fierce. We learn so many new and interesting things and this blog is the place where we like to share them with you. We have put together “Fierce Excerpts” which are short parts and pieces of longer articles that allow you to skim the highlights quickly with the option to read the entire article at another time. Some of our favorite places to find inspiration are Harvard Business Review, Entrepreneur, Adweek, Brain Pickings, NPR, TED Radio Hour, Fast Company and many more. We are … Read More

Fierce Excerpts: Mindfullness at work—does it really make a difference?

brandfiercely1Company Culture, Fierce Excerpts, Fierce Strategy + Creative

*image from Now Reading | Corporate mindfullness is bullsh*t: Zen or no Zen, you’re working harder and being paid less. (—from Salon) This article is long and intense but I appreciated the perspective as an employer and business owner. Authors Ronald Purser and Edwin Ng say that mindfullness matters, “but make no mistake: corporations are co-opting the idea to disguise the ways they kill us.” I have my own opinions, but I was curious on their take. I have pulled out some key excerpts to their argument below. To begin, mindfullness is defined this way:  Noun: a mental state achieved by focusing one’s awareness on the present moment, … Read More

Fierce Excerpts: “Work-life balance, the lash with which we punish ourselves.” —Whyte

brandfiercely1Fierce Excerpts, From the CEO

Photo: Me and my son Jack Now Reading | How to Break the Tyranny of Work-Life Balance. The very first paragraph of Maria Popova’s article won my heart: The equilibrium between productivity and presence is one of the hardest things to master in life, and one of the most important. We, both as a culture and as individuals, often conflate it with the deceptively similar-sounding yet profoundly different notion of “work/life balance” — a concept rather disheartening upon closer inspection. It implies, after all, that we must counter the downside — that which we must endure in order to make a living — with the upside — … Read More

Fierce Excerpts: A new study on online bullies shows an interesting (but not surprising) fact.

brandfiercely1Fierce Excerpts

Now Reading | Men Who Harass Women Online are Quite Literally Losers, New Study Finds. Photo: Farhan Perdana/Flickr I just finished reading “Men Who Harass Women Online are Quite Literally Losers, New Study Finds.” We didn’t need a research study to tell us this but the study is fascinating, nonetheless. My thanks to Olivier Blanchard for posting this article today. According to the author, this validation comes courtesy Michael Kasumovic and Jeffrey Kuznekoff, researchers at the University of New South Wales and Miami University, respectively. For their latest study, published in the journal PLOS One last week, the duo watched how men treated women during 163 … Read More

Fierce Excerpts: How the GAP lost its brand identity.

brandfiercely1Branding, Fierce Excerpts

Now Reading | The GAP’s Biggest Problem is That it Lost its Brand Identity. So what is brand identity? Here is a simple definition: The visible elements of a brand (such as colors, design, and logo) that together identity and distinguish the brand in the consumers’ mind. When I was young, I was one of those consumers who thought of the GAP as “effortlessly cool.” I loved the look and feel of their fun basic pieces. I liked the prices as a high school student and as a poor college student, and I liked the brand—clean, simple, and pure. As someone who was infatuated with advertising … Read More

Fierce Excerpts: Leading by heart.

brandfiercely1Fierce Excerpts

Now Reading | Leading by Heart A business colleague who I adore, Amanda Sutt, first introduced me to E-Myth. I was reading one of their articles the other day and I really appreciated their perspective on leadership. The article talked about the difference between leading with your head and your heart. When you lead with your heart, they suggest that you have to change the word CEO to a verb—you are no longer the CEO, you are CEO-ing. I like this concept. It makes a lot of sense. The writer says: Maybe someday we’ll lose the very ‘military-industrial complex sounding’ noun Chief Executive Officer in favor … Read More

Fierce Excerpts: Why the Bull-White House Agency is shutting down.

brandfiercely1Fierce Excerpts

Now Reading | The Owner of This Closing Shop Explains What Went Wrong. Image from Let’s be honest. Sometimes being in advertising can be brutal. It’s a personal business with high expectations all around and that can be hard. And being an entrepreneur on top of that—well, that can be a double hit. It’s not for the faint of heart to be sure. Thankfully, this business can also be magical. And for me, there is no other business I would rather be in, despite it’s risks to life and limb, and sometimes, sanity. Sometimes things go wrong and when I see an article like this … Read More

Fierce Excerpts: Why TV remains the most effective advertising medium.

brandfiercely1Fierce Excerpts

Now Reading | Why TV is Still the Most Effective Advertising Medium. (Key findings from MarketShare study, by Jason Lynch) I am a believer in the power of TV. I have been for the past decade and have used it successfully with 100% of our clients. There is always a debate around TV and articles surface often declaring the death of TV and the rise of digital. But TV still remains the most effective advertising medium. That’s not just my belief and my experience, it’s the finding of a new study Turner Broadcasting and Horizon Media partnered on with marketing-analytics company MarketShare, which meta-analyzed thousands of … Read More