PeopleFronts. Because your consumer is more than just a demo.

brandfiercely1Advertising, Branding, Digital, People + things that inspire us

Today I am exploring Simulmedia, an exciting company that I was recently introduced to owned by serial entrepreneur, Dave Morgan. In their 2014 PeopleFront, they talked about the future of data and how it’s used when buying television time. They introduced the PeopleFront audience to not just the demo, but to the person behind that demo. And they discussed TV’s people-centric future and the tremendous value in reaching the right target with TV. Steve Hasker, Global President of Nielsen, who attended the event said, “Today we are seeing media companies who are very innovative and who are leaning in to using impact outcome based data. We’re seeing … Read More

Fierce Excerpts: HBR is always on my reading list.

brandfiercely1Fierce Excerpts

Reading a great article this morning in HBR about understanding your influence mix: Customers’ purchase decisions are typically affected by a combination of three things: Their prior preferences, beliefs, and experiences (which we refer to as P), information from marketers (M), and input from other people and from information services (O). This is the influence mix. Think of it as a zero-sum game: The greater the reliance on one source, the lower the need for the others. If the impact of O on a purchase decision about a food processor goes up, the influence of M or P, or both, goes down. Read the rest here: http://hbr.org/2014/01/what-marketers-misunderstand-about-online-reviews