by Beckie Manley | May 13, 2015 | Branding, Fierce Excerpts
Now Reading | KitKat Changes its Name to YouTube Break on 600,000 Wrappers. http://www.adweek.com/news/technology/kitkat-changes-its-name-youtube-break-600000-candy-wrappers-164731 I love it when brands get crazy. According to Adweek, Nestlé candy bar KitKat is being...
by Beckie Manley | May 8, 2015 | Advertising
The best creative executions are always the simplest. As a designer, when you can be disciplined to truly strip away everything that you don’t really need to communicate your idea, what’s left is often enough. I immediately think of the “got...
by Beckie Manley | Apr 13, 2015 | People + things that inspire us
I love this girl. Matilda Kahl, an art director at Saatchi & Saatchi, decided one day that she was going to simplify her life by wearing a uniform every day. Her uniform is simple–black and white with a black leather rosette. So smart. In her recent Harper’s...
by Beckie Manley | Apr 5, 2015 | Fierce Excerpts
Now Reading | Reinventing the Agency Around One Principle: “What if we scrapped it all?” by Project Isaac http://www.adweek.com/brandshare/agency-world-due-reinvention-163800#!/ Chris Weil is the CEO of Momentum Worldwide, a nontraditional agency that...
by Beckie Manley | Mar 24, 2015 | Fierce Excerpts
Now Reading | Agency Leaders Predict What We’ll Be Talking About A Year From Now. http://www.adweek.com/news/advertising-branding/agency-leaders-predict-what-well-be-talking-about-year-now-163640 I love articles like this. They give you a little glimpse into the...
