by Beckie Manley | Jun 11, 2015 | FS+C
Love sharing the variations we explored before landing on our final brand. The branding process is so much fun when you are working with talented designers. These will still be a part of the brand. Look for them incorporated on a t-shirt soon. Rock on.
by Beckie Manley | May 18, 2015 | The Fierce People
Happy Monday! Today I am excited to share a new illustration that one of my favorite Fierce people, Andy Heckathorne, has done for our company. This illustration will be featured soon throughout the Fierce brand so keep an eye out for its debut both in color and in...
by Beckie Manley | May 15, 2015 | Advertising, Fierce Excerpts
Now Reading | How Mad Men Co-Producer Made Don Draper’s Work Believable. In this awesome little article, Adweek talks about Josh Weltman, a co-producer of Mad Men, who created most of the ad campaigns seen on the show. As a creative director myself, I know this...
by Beckie Manley | Apr 28, 2015 | Branding
I recently signed up to receive updates from “Think With Google.” (https://www.thinkwithgoogle.com/) This morning I had a great article waiting for me in my inbox by Sridhar Ramaswamy called “How Micro-Moments Are Changing the Rules.” I love...
by Beckie Manley | Apr 23, 2015 | Fierce Excerpts
Now Reading: Kraft Says It Gets Four Times Better ROI from Content Than Ads http://adage.com/article/best-practices/kraft-content-drive-broader-marketing-effort/294892/ Kraft Foods is no stranger to content marketing. Julie Fleisher, the company’s director of...
