I’m excited to be packing my bags for Switzerland this weekend! I have a classroom full of students from over 7 different countries at the University of Nations ready to learn about branding and I’m eager to learn all that I can from them. I have been fortunate enough to teach previous classes in Hawaii and one via Skype in Nigeria—both of which were amazing experiences. We are preparing notebooks full of branding materials, case studies, and tools for the students as they venture out into the exciting world of marketing. I know I will bring home lots of new international friends, an introduction to the beautiful country of Switzerland, and hopefully some delicious Swiss chocolate.
“People don’t take trips, trips take people.” -John Steinbeck
