Fierce in the Press:

by | Dec 11, 2017 | Creative Process, Fierce Strategy + Creative, From the CEO

Fierce in the press

We were thrilled to see Fierce quoted in a recent article at “Well-Oiled Machine: How Brands Can Improve Relationships with Agencies and Vendors,” by Kat Boogaard. 

Here’s an excerpt: 

Before kicking off a project, host a meeting (whether it’s virtual or in-person) where you can all get on the same page about what would make this collaboration a success. This way, you can rest assured that you’re all actually working toward the same goal as you move forward.

“The less assumptions the better in a collaborative environment,” shares Beckie Manley, CEO of Fierce Strategy + Creative. “Sometimes in our fast-paced world, taking time to kick off a project properly and strategically gets overlooked and causes many issues down the road that could have easily been avoided.”

“We get consensus on the creative brief or ‘roadmap’ for the project before beginning,” explains Manley about how her own agency operates. “From there, we share milestones like links they can view to see progress, detailed reports outlining workflow and progress, video meetings where we can talk through what’s happening behind the scenes and discuss any concerns or changes, and manage deadlines and budget expectations along the way.”

Put simply, you want to avoid surprises. That doesn’t mean you need to be in constant contact at all hours—but setting these regular check-in sessions will help keep things in order.

Read the rest of the article here:

We invite you to brand fiercely with us.

Reach out today to