by Beckie Manley | Jan 8, 2015 | Branding, Creative Process
When we create a new brand at Fierce, one of the very first tools we provide to our clients is a brand standards guide. A rulebook, plain and simple. A way to navigate and control the use of their new investment carefully within their organization so that it can...
by Beckie Manley | Jan 6, 2015 | Creative Process, From the CEO
I’ve been in the ad business for a long time. And every once in a while I get asked questions about how I’ve handled situations over the years. Here are the most recent three and my candid answers: How did you handle an unexpected problem that happened during your...
by Beckie Manley | Jan 6, 2015 | Creative Process
One of my friends, Jack Burgess, posted this fascinating little article from Fast Company: “Creativity researchers have a name for this period of intentional interruption from a tough mental task: incubation. The concept isn’t new; as early as 1926, social...
by Beckie Manley | Jan 6, 2015 | Advertising, Branding, Creative Process, Featured, From the CEO
Flashback Friday. Previously a guest blog post on the Black Sheep Agency blog. One of the questions new clients always love to ask in that first meeting is: “Do you have any prior experience in our particular field?” In the early days of my career, this question would...