by Beckie Manley | Jan 23, 2015 | Branding, Communication
I was reading Austin Kleon’s newsletter today and loved this little bit from one of his posts: The imagination will not perform until it has been flooded by a vast torrent of reading. And this little bit from the musings of a 93 year old man, Roger Angell, also...
by Beckie Manley | Jan 22, 2015 | Branding, From the CEO
As I sit here at my desk late tonight in a dark and quiet house researching the (awesome) Harley Davidson brand for a project, I am staring at a little bottle of pixie dust. It is half hidden in the harsh shadows of my monitor and Organic Chocolate Stout beer bottle...
by Beckie Manley | Jan 21, 2015 | Branding, From the CEO, FS+C
One of the things that excites me the most every single day is working with creative people. I love how connected our world has become and how utterly possible this is. In trying to set up a Skype video session this week with a client and a designer in Canada and a...
by Beckie Manley | Jan 18, 2015 | Branding
I loved discovering this definition of brand today to add to my collection: Brand is often erroneously described as a marketing invention, but brand is more than that. Brand is nothing short of the engine of history—the how and why of people attaching to certain...
by Beckie Manley | Jan 17, 2015 | Branding, FS+C
I was first introduced to the word fierce from a line in Shakespeare’s A Midsummer Night’s Dream, “Though she be but little, she is fierce.” As a lover of the play itself and of Shakespeare, it resonated with me right away and I claimed it as my own. Over the years,...