by Beckie Manley | Oct 20, 2015 | Advertising, Branding, Fierce Excerpts
*Image: Some of the Fierce expertise in action (BrandFiercely.com) Now Reading | The End of Expertise (HBR) Expertise is the world we’re living in every single day. At Fierce, it is one of our key value propositions and one of the key differentiators that we...
by Beckie Manley | Jun 17, 2015 | Branding, Fierce Excerpts
Now Reading | The GAP’s Biggest Problem is That it Lost its Brand Identity. http://www.adweek.com/news/advertising-branding/gaps-biggest-problem-it-lost-its-brand-identity-165367 So what is brand identity? Here is a simple definition: The visible elements of a...
by Beckie Manley | May 13, 2015 | Branding, Fierce Excerpts
Now Reading | KitKat Changes its Name to YouTube Break on 600,000 Wrappers. http://www.adweek.com/news/technology/kitkat-changes-its-name-youtube-break-600000-candy-wrappers-164731 I love it when brands get crazy. According to Adweek, Nestlé candy bar KitKat is being...
by Beckie Manley | Apr 28, 2015 | Branding
I recently signed up to receive updates from “Think With Google.” (https://www.thinkwithgoogle.com/) This morning I had a great article waiting for me in my inbox by Sridhar Ramaswamy called “How Micro-Moments Are Changing the Rules.” I love...
by Beckie Manley | Mar 15, 2015 | Branding, People + things that inspire us
I loved Seth Godin’s blog post from 3.14.15, known famously as Pi day. In case you missed it, here is an excerpt from “Magical and Irrational”: Pi is our most famous irrational number. Not irrational in the sense that it’s a foolish argument, a...
by Beckie Manley | Mar 11, 2015 | Branding, People + things that inspire us
“The important thing is not to stop questioning. Curiosity has its own reason for existing. One cannot help but be in awe when he contemplates the mysteries of eternity, of life, of the marvelous structure of reality. It is enough if one tries merely to...