by Beckie Manley | Oct 2, 2015 | Advertising, Fierce Strategy + Creative
We saw this visual posted today and wanted to share. How interesting it is that these large companies run on such different business models. Be inspired today!
by Beckie Manley | Sep 21, 2015 | Advertising, Fierce Excerpts
Now Reading | Why Customer Referrals Can Drive Stunning Profits If you are wondering if your customer referral program really works, the answer is yes according to research done by Harvard Business Review. Not only do they say it can be profitable, but strikingly...
by Beckie Manley | Aug 31, 2015 | Advertising
*Image from the @brandfiercely Instagram account: Don’t poke the bear. Posting on Instagram for a brand? Here’s some good tips: What makes a good photo? One that evokes emotions including laughter, appreciation, aspiration, or inspiration. Posting less...
by Beckie Manley | May 15, 2015 | Advertising, Fierce Excerpts
Now Reading | How Mad Men Co-Producer Made Don Draper’s Work Believable. In this awesome little article, Adweek talks about Josh Weltman, a co-producer of Mad Men, who created most of the ad campaigns seen on the show. As a creative director myself, I know this...
by Beckie Manley | May 8, 2015 | Advertising
The best creative executions are always the simplest. As a designer, when you can be disciplined to truly strip away everything that you don’t really need to communicate your idea, what’s left is often enough. I immediately think of the “got...
by Beckie Manley | Apr 15, 2015 | Advertising, From the CEO
If you work with creative people everyday as I do as a Creative Director, you will read this list and smile and think, “Yes! That is SO true.” If you don’t, and the creative people around you constantly leave you baffled, take heart. These statements...