The Bear + The Bolt.

brandfiercely1Fierce Excerpts, Fierce Strategy + Creative, From the CEO

Reading up on our industry and on all the fun and fascinating stories we come across every day is one of our favorite things to do at Fierce. We learn so many new and interesting things and this blog is the place where we like to share them with you. We have put together “Fierce Excerpts” which are short parts and pieces of longer articles that allow you to skim the highlights quickly with the option to read the entire article at another time. Some of our favorite places to find inspiration are Harvard Business Review, Entrepreneur, Adweek, Brain Pickings, NPR, TED Radio Hour, Fast Company and many more. We are … Read More

Fierce Excerpts: Searchlight Intelligence

brandfiercely1Creative Process, Digital, Fierce Excerpts

*Image: Searchlights light up the sky over Hollywood at the 1940 film premiere of Charles Chaplin’s “The Great Dictator.” Image © Bettmann/CORBIS Now Reading | Developing Mastery in a Digital Age.  I loved this article as soon as I saw it posted today. Here is what got my attention: “Intelligence about the future is a key resource for building robust strategic trajectories for companies. We live in a world that increasingly requires what psychologist Howard Gardner calls searchlight intelligence. That is, the ability to connect the dots between people and ideas, where others see no possible connection.” The article reiterated what we have learned to be true in our industry: … Read More