by Beckie Manley | Aug 31, 2015 | Fierce Excerpts
*image from: http://www.businessinsider.com/taco-bell-and-pizza-hut-are-getting-rid-of-artificial-ingredients-2015-5 Now Reading | The Science of Selling Pizza from Ogilvydo.com Food brands are tricky. We’ve experienced the challenges firsthand as...
by Beckie Manley | Jun 9, 2015 | Personal Branding
Fast Company published a great little article about how to be unforgettable. Here were a few fun tips: 1. Really listen. Interesting people are interested. 2. Follow up. Don’t forget. Everyone forgets to follow up. 3. Wear a signature item. David Ogilvy used to...
by Beckie Manley | Jan 12, 2015 | Branding
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” These are the words from the master himself, David Ogilvy back in 1963 in ‘Confessions Of An...
by Beckie Manley | Jan 6, 2015 | Branding, Fierce Excerpts
Now Reading | The Brand in the Boardroom | OM Brand architecture and naming are two critical areas of expertise for Fierce Strategy + Creative. I spent the weekend doing some reading on how other agencies approach this important subject and loved this particular...
by Beckie Manley | Jan 6, 2015 | Storytelling
Now Reading | The Ape, the Adman, and the Astronaut | OM Such a great excerpt on storytelling from the Ogilvy & Mather series, The Red Papers, in “The Ape, the Adman, and the Astronaut” edition: In a study by Lawrence Williams of the University of Colorado and...