by Beckie Manley | Jan 30, 2015 | Advertising, Communication, People + things that inspire us
A few weeks ago in one of my posts I called attention to the McDonald’s brand and how they are using love (pulled from their ‘I’m lovin’ it’ tagline) as the foundation for their new campaign efforts in 2015. I promised to be paying...
by Beckie Manley | Jan 6, 2015 | Branding, Ideas
I’m fascinated with what’s happening with the McDonald’s brand as we head into 2015. I like the way they’re pulling out the concept of love from their tagline but the verdict is still out for me on the execution. I respect and admire the...