by Beckie Manley | Sep 21, 2015 | Advertising, Fierce Excerpts
Now Reading | Why Customer Referrals Can Drive Stunning Profits If you are wondering if your customer referral program really works, the answer is yes according to research done by Harvard Business Review. Not only do they say it can be profitable, but strikingly...
by Beckie Manley | Aug 24, 2015 | Fierce Strategy + Creative
*Photo source: http://www.hexanine.com/zeroside/qa-with-alina-wheeler-on-designing-brand-identity-4th-edition/ If you spend much time with Fierce, you know that we value strategy above all else in each of our creative endeavors. Brand strategy is a phrase you will...
by Beckie Manley | Aug 5, 2015 | Creative Process, Fierce Excerpts
image from becuo.com Now Reading | How to do a Walking Meeting Right I have never heard of a walking meeting before today and I am intrigued. Apparently it is a new trend to “walk and talk” instead of sitting in a board room all day around the conference...
by Beckie Manley | Apr 27, 2015 | Fierce Excerpts
Now Reading | Why “Company Culture” is a Misleading Term, HBR https://hbr.org/2015/04/why-company-culture-is-a-misleading-term I am a big proponent of company culture and a personal fan of the word so the title of this article got my attention and made me...
by Beckie Manley | Apr 5, 2015 | Creative Process, Digital
Considering the current state of FS+C, the title of this Harvard Business Review article immediately caught my attention: Online Collaboration is Sometimes Better Than Face-to-Face. If you visit here often, you know I am strong supporter of the world-wide office....