by Beckie Manley | Jul 18, 2016 | Branding, Company Culture, Fierce Strategy + Creative, From the CEO
*Image from LoveIsTheLighter.com Successful global companies share common traits. Successful global companies don’t just happen. They are born from intentional and purposeful strategy, clarity of mission, disciplined focus and a whole lot of courage—starting...
by Beckie Manley | Mar 30, 2016 | Uncategorized
*Photo from Joseph Avakian, a friend of Fierce. Now Reading | A Bad Reputation Costs a Company at Least 10% More Per Hire One of the most important segments we include in a Brand Strategy Document for any client is a section related to the important role functional...
by Beckie Manley | Jan 4, 2016 | Fierce Excerpts, Fierce Strategy + Creative, From the CEO
*Image and graph below from HBR. Now Reading | Only 8% of Leaders are Good at Both Strategy and Execution. (HBR) According to HBR, a 2013 survey of nearly 700 executives across a variety of industries asked respondents to rate the effectiveness of the top leaders of...
by Beckie Manley | Dec 4, 2015 | From the CEO
I always struggle when people ask me what my hobbies are. As a mother, an entrepreneur, and a business owner for the past 15 years, I haven’t had time to develop hobbies outside of growing the company. But I just read an article from HBR that allows you to take...
by Beckie Manley | Oct 20, 2015 | Advertising, Branding, Fierce Excerpts
*Image: Some of the Fierce expertise in action (BrandFiercely.com) Now Reading | The End of Expertise (HBR) Expertise is the world we’re living in every single day. At Fierce, it is one of our key value propositions and one of the key differentiators that we...
