HBR: Common traits that lead to global business success.

brandfiercely1Branding, Company Culture, Fierce Strategy + Creative, From the CEO

*Image from LoveIsTheLighter.com Successful global companies share common traits. Successful global companies don’t just happen. They are born from intentional and purposeful strategy, clarity of mission, disciplined focus and a whole lot of courage—starting right from day one. I was watching a little Harvard Business Review video recently that called out seven characteristics successful global companies have in common. HBR found from their research that it’s usually the internal capabilities of a company that make or break international endeavors, not just the external conditions of new markets. I did a little research on each of the seven traits and their most basic definitions so I could personally measure our own Fierce brand against them. Seven characteristics successful companies demonstrate.  … Read More

Fierce Excerpts: The cost of a bad (brand) reputation.


*Photo from Joseph Avakian, a friend of Fierce. Now Reading | A Bad Reputation Costs a Company at Least 10% More Per Hire One of the most important segments we include in a Brand Strategy Document for any client is a section related to the important role functional philosophies, internal culture, on-boarding, and brand reputation management play within a company. Harvard Business Review took on the challenge of researching just how much a bad reputation costs. They found that three key factors contribute most to a bad reputation: stability, opportunity for career growth, and the ability to work with a top-notch team. Here’s their approach: To learn more about … Read More

Fierce Excerpts: Closing the strategy-to-execution gap. (HBR)

brandfiercely1Fierce Excerpts, Fierce Strategy + Creative, From the CEO

*Image and graph below from HBR. Now Reading | Only 8% of Leaders are Good at Both Strategy and Execution. (HBR) According to HBR, a 2013 survey of nearly 700 executives across a variety of industries asked respondents to rate the effectiveness of the top leaders of their companies. Only 16% of top leaders were rated very effective at either strategy or execution. Only 8% were very effective at both, while 63% were rated neutral or worse on at least one dimension. We believe so strongly in strategy, both business strategy and even more specifically, brand strategy, that we put the word in the name of our company—and led with it over … Read More

What is your curiosity profile? (HBR)

brandfiercely1From the CEO

I always struggle when people ask me what my hobbies are. As a mother, an entrepreneur, and a business owner for the past 15 years, I haven’t had time to develop hobbies outside of growing the company. But I just read an article from HBR that allows you to take a curiosity profile and this is what it said about me:

Fierce Excerpts: Is industry expertise losing its value?

brandfiercely1Advertising, Branding, Fierce Excerpts

*Image: Some of the Fierce expertise in action (BrandFiercely.com) Now Reading | The End of Expertise (HBR) Expertise is the world we’re living in every single day. At Fierce, it is one of our key value propositions and one of the key differentiators that we bring to our clients. Our expertise comes from over 25 years of experience managing brands from start-ups to multi-billion dollar companies. But is this key asset loosing its value? Here’s what HBR had to say. If genuine expertise is no longer commanding its traditional premium in the marketplace, and if the old ways of conveying expertise are also in upheaval, what then do experts have to offer? … Read More

Your customer referral program is actually profitable.

brandfiercely1Advertising, Fierce Excerpts

Now Reading | Why Customer Referrals Can Drive Stunning Profits  If you are wondering if your customer referral program really works, the answer is yes according to research done by Harvard Business Review. Not only do they say it can be profitable, but strikingly profitable. Let’s check out why. We studied 10,000 accounts in a large German bank over a period of three years, and found that customers obtained through referrals are both more loyal and more valuable than other customers. After controlling for such factors as age and gender, we calculated that referred customers are, on average, about 18% more likely than others to stay with … Read More

Is your business strategy smart or just non-stupid? HBR wants to know.

brandfiercely1Fierce Strategy + Creative

*Photo source: http://www.hexanine.com/zeroside/qa-with-alina-wheeler-on-designing-brand-identity-4th-edition/ If you spend much time with Fierce, you know that we value strategy above all else in each of our creative endeavors. Brand strategy is a phrase you will hear often around our offices. In the late 1950s, Charles Eames said that only when you get into the problem and the problem becomes clear, can creativity take over. We believe that creativity is then a fierce and magical discipline—one that can visually and verbally express strategic direction. I saw this article pop up today in my news feed from HBR and I appreciated the simple reminders it brought as it relates specifically to business strategy. It talks about the importance of radical … Read More

Fierce Excerpts: HBR discusses the “walking meeting”—and how to do it right.

brandfiercely1Creative Process, Fierce Excerpts

image from becuo.com Now Reading | How to do a Walking Meeting Right I have never heard of a walking meeting before today and I am intrigued. Apparently it is a new trend to “walk and talk” instead of sitting in a board room all day around the conference room table. According to HBR: Recent research finds that the act of walking leads to increases in creative thinking. This certainly supports the usefulness of walking meetings. Plenty of anecdotal evidence also suggests that walking meetings lead to more honest exchanges with employees and are more productive than traditional sit-down meetings. The article goes on to say that … Read More

Fierce Excerpts: A question of nomenclature regarding “company culture.” (HBR)

brandfiercely1Fierce Excerpts

Now Reading | Why “Company Culture” is a Misleading Term, HBR https://hbr.org/2015/04/why-company-culture-is-a-misleading-term I am a big proponent of company culture and a personal fan of the word so the title of this article got my attention and made me particularly curious. In this HBR article, the author finds fault with culture being a vague term, loosely defined, and as such, not easily analyzed; hence, in his opinion, misleading and problematic. According to the author, here is how we generally define culture today. Anthropologists—the group of academics who first used the term in an analytical sense—have never really agreed on what exactly culture means. In the 19th Century, … Read More

When online collaboration is better than face-to-face.

brandfiercely1Creative Process, Digital

Considering the current state of FS+C, the title of this Harvard Business Review article immediately caught my attention: Online Collaboration is Sometimes Better Than Face-to-Face. If you visit here often, you know I am strong supporter of the world-wide office. Currently Fierce is based in the US and Canada with creative talent from Japan to California. Online collaboration is an issue we face everyday and we are always looking for ways to do it smarter and more efficiently. As much as I am also a strong proponent for face-to-face time, I loved all the reasons HBR gave for why online collaboration is sometimes better. Online collaboration, like … Read More